Mobile Marketing is the fastest growing segment in online marketing strategy for all types of businesses.
The amount of users on smartphones and tablets continues to skyrocket with the growth of mobile technology. According to CNN, mobile users have rapidly increased for the last 5 years and account for 55% of overall internet traffic which has pushed website operators to make their sites mobile friendly or responsive. In fact, last year, Google announced mobile-friendliness as a ranking signal for search engine optimization (SEO). It’s highly recommended for any online business to have a website that is easily rendered and readable on mobile devices, such as smartphones, iPhones, iPads and tablets. Your website must be designed in such a way that it must be easy to navigate and all the features must be easy to access and readable via a mobile device. As the name implies, mobile friendly content is the content that appears well both on desktop and mobile devices. It should be easy to read, links and navigation must be easily clickable.
Consumers turn to Google many times a day for help. They are increasingly using their smartphones for their answers. In fact, Google searches take place more on mobile devices than on computers in most countries today. People are increasingly getting into all sorts of online searches using mobile phones. In case your site is not mobile friendly, you are actually losing business. Most of the times, customers are not sitting in front of laptops or desktops. Instead they are accessing websites from their mobile phones. This means, if you don’t give customers what they need, they will go somewhere else. This does not necessarily mean you ignore customers who use laptops and desktops. They still form a significant part of the customer database and new prospects.
Five Ways to Make Your Website Content Mobile Friendly
1. Recognize What People Want and Split The Content Accordingly
Research suggests that people look for information on mobile devices in a completely different way than how they read it on a laptop or desktop. You know that mobile screens are smaller than tablets and computers. This is however not evident by the structure of a mobile. In case you want to make sure that the content is easily accessible to people on mobile phone, make sure you use shorter paragraphs, bullet points to break large chunks of information. It is great idea to break your page with separate sections and bold headings.
2. Understand Your Audience and Be Concise
Capturing the attention of the people is most crucial part in all forms of writing. In fact, you need to be snappy and short from the beginning. In the opening paragraph, it is important to talk about the most important part of your article. You will be lost before the fold if the paragraph is a long winded opening. An unconventional paragraph sometimes pays dividends, but concise structure seldom fails. The right way to start is by deleting phrases, sentences and words that are unnecessary. Mobile readers are impatient than desktop audience and hence front loading key information is necessary. It is also necessary to be aware about the target audience and their browsing habits that are beneficial for readers and writers. This helps companies to understand what information is to be published for increasing traffic. Various devices have different activities that are popular and knowledge about what it is being used for gives a particular writer an idea about how to approach work. In case you do not know your audience, there is a very little decisiveness and direction to write content.
3. Track Progress and Keep Users Engaged
Like everything else, crafting mobile-friendly content is a trial and error process. However, checking analytics conveys what works and what needs improvement. Being proactive than reactive is a crucial element to make websites more mobile friendly. Bounce rates, time spent by viewers and traffic, helps you to know what is working and what not? Meanwhile, keeping users engaged by offers or discounts is a good idea. You can use contests, games, image slides or videos to do so. This helps to reduce the bounce rate in a tremendous way. When users see a bunch of offers when they visit a mobile site, they will not leave it due to irresistible proposals.
4. Keep the Content to The Point and Make it a Seamless Experience
When people are using their mobiles, they seldom have time or need to view the contents of the entire website. They generally have a specific reason to visit your mobile site. They would look for an easy way to contact you in case they are looking for a particular business, window shopping or have a reason to shop from a specific company. Hence, it is always better to keep the content precise and to the point on the mobile site. Never distract and bombard them with an extra content on the mobile site. Secondly, make sure that you provide them a frictionless experience. Friction here refers to the design elements and the barriers that users get through on the site. If you want many mobile users to call upon you, make sure you have an easy call to action (CTA) button on the top of the header. If you are running a promotion for users, have it displayed on the first fold. Never make users scroll down on the site forever.
5. Discounts and Offers Tempt Users Towards Your Site
Many a times, mobile users do window shopping. They are looking for ways to be persuaded. Offering mobiles users some gift coupons, vouchers etc is a great way of persuading them to go in for the competition. Mobile is no doubt a unique device as users more willingly respond and interact on it. It gives businesses a good opportunity to collect data like emails, phone numbers that can be easily used for marketing endeavors in the future. For example this running offer from Technetweb.com
You can opt for a responsive website that recognizes whether the device is a tablet, PC or a smartphone and re-sizes accordingly for best viewing experience. You can accommodate PC and mobiles users alike.
Conclusion
Never ignore your customers, as competition will happily serve them. Customers today are shopping and searching more on mobile phones than desktops, so make sure to design websites and content that is mobile friendly. You would see a decline in business if you are still using a standard website instead of a mobile friendly one. This does not indicate that people are completely ditching their laptops and desktops, but only suggests that surfing on mobile devices is rapidly increasing in numbers. Give customers what they want – easy navigation, fast loading pages and a streamlined site with good content and products. Get hold of mobile customers and keep Google happy too so that you appear on the search results page.