San Diego PPC Management Company
February 14, 2012
Pay Per Click (PPC) is an essential part of any Internet marketing campaign. When using PPC an advertiser pays for every click based on the bid price the search engine gives to any given keyword. The advertiser only pays for each time the ad is clicked in the search engine results. At PROS we take our clients through a three-step process to optimize their PPC using paid search engines like Google Adwords and Bing Adcenter. First, we establish the keyword strategy by researching the market and analyzing the data to determine what key words will target the correct traffic