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  The Top Ten Benefits of SEO include : •High Return on investment  – once a keyword is established it leads to repeat traffic •Long term traffic  –  Once in place, a properly designed and optimized site should stay long term in the rankings •Increase Brand Visibility – SEO can give your brand a high profile •Higher Impressions – Site optimization increases time spent and pages viewed per visitor •Navigable by the Engines – Properly optimized, all links should function correctly and all pages should be accessible to the engines •Improve User Experience – Site optimization procedures can make your