Product listing is the listing of all products in a specific category within an ecommerce website and it is the best part of category pages. Whenever customers visit your website, they review the list of products first and then decide which product fits their needs in a better way. Whether it’s about style, cost, design, gender or any other unique feature of a product, you should define it in a best way possible. This helps a customer to decide easily and quickly while shopping on your website.
In this post we will discuss about best practices for creating a product listing page of an ecommerce website. Let us talk about some tips that can be useful for you while designing your product listing page (PLP). Whether you are working on a responsive site design or mobile-friendly design, make sure to use all the necessary tools to review and optimize your product pages.
The product listing pages are usually placed within the particular category and provide a list of all products available in that category. For giant catalog ecommerce websites like Amazon & eBay, PLP’s are usually set up at a secondary or tertiary level e.g. Computers & Accessories – All Computers & Accessories – Desktops & Laptops.
Key elements of a retail Product Listing Design Page
Image Source: smartinsights.com
Product Listing Page Key Requirements Checklist:
Here is the checklist of the details for improving product listing page:
- Identify and understand goals of your PL Page
- Identify the type of visitors of your product listing page
- Why they will visit your PLP?
- Primary Call-to-action (CTA) for this page
- Define core content components to achieve goals and satisfy customer needs
- Web analytic requirements
- Search engine optimization – On-page SEO requirements
- Custom requirements for customers
- Better Navigation
- Better user interface (UI)
- Innovative techniques to impress visitors
- Focus on key brands
- User-friendly site search bar
- Promotions – coupons and deals
- Product relevancy
- (Multi-channel only) – Easy to find local stores
- (International only) – Enable the store location/currency for the local country of a customer
- Free Shipping and Return Policy
- Product description and graphics make your product listing page shine
- Number of products per row and per page
- Sorting products by brand, relevancy, name, discount and price
A Case Study of Net – A – PORTER:
Net – A – PORTER website is the world’s premier luxury fashion destination for women offering a seamless shopping experience across mobile, tablet and desktop. It has a simple page template which showcases a long list of products with basic navigation tools like sorting by price, designer, color, size and an innovative feature i.e. outfit view/product view which shows you products while giving you a wearing feel and on the other hand shows entire product on display respectively. Though it’s is really surprising not to see any promotional content or featured brands and newest additions on the website.
In fact, we can’t judge its page design qualities without having a clear understanding of the data behind it. Perhaps, an ecommerce team has analyzed and came up with different versions and finally found it’s a customer who actually likes their simple product listing page format to browse all the products on their website which helps them to get higher conversion rates.