Project Description
The Challenge
Island Thatch Inc., which is one of largest online bamboo suppliers in the USA, launched a new site: SunsetBamboo.com. The design was not been optimized for SEO and eCommerce and lacked Social Media and an integrated blog.
The Solution:
PROS researched their site and their competition. After in-depth analysis, we concluded that the site lacked optimized content, SEO friendly URLs and link popularity. Other issues were with product pages that lacked a call-to-action, and a suboptimal overall checkout funnel user experience. PROS devised a marketing strategy based on their iMarketing platform consisting of an aggressive SEO campaign, Social Media strategy, Content Creation and Optimization with a redesign of the eCommerce platform to effectively promote their top converting products.
The Results:
Within 3 months of our iMarketing campaign, SunsetBamboo.com achieved a first page ranking for some of their top keywords, they have a Social Media presence with over 1,000 fans/followers, their organic traffic jumped by over 500% and their conversions have more than doubled.
Solutions Delivered:
- Magento Ecommerce
- Search Engine Optimization (SEO )
- Web design
- Web Development
- Conversion Rate Optimization
- Content Marketing
- Social Media
