Project Description

The Challenge

Island Thatch Inc., which is one of largest online bamboo suppliers in the USA, launched a new site: SunsetBamboo.com. The design was not been optimized for SEO and eCommerce and lacked Social Media and an integrated blog.

The Results:

Within 3 months of our iMarketing campaign, SunsetBamboo.com achieved a first page ranking for some of their top keywords, they have a Social Media presence with over 1,000 fans/followers, their organic traffic jumped by over 500% and their conversions have more than doubled.

The Solution:
PROS researched their site and their competition. After in-depth analysis, we concluded that the site lacked optimized content, SEO friendly URLs and link popularity.  Other issues were with product pages that lacked a call-to-action, and a suboptimal overall checkout funnel user experience. PROS devised a marketing strategy based on their iMarketing platform consisting of an aggressive SEO campaign, Social Media strategy, Content Creation and Optimization with a redesign of the eCommerce platform to effectively promote their top converting products.

Solutions Delivered:

  • Magento Ecommerce
  • Search Engine Optimization (SEO)
  • Web design
  • Web Development
  • Conversion Rate Optimization
  • Content Marketing
  • Social Media

Project Details:

Skills Needed: Branding, Internet Marketing, PHP, Web Development

Categories: Design, Development, Magento Ecommerce, Marketing

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