100 Top Tips for Small Businesses

To launch, run and make your business successful, you need to have confidence and passion. Here are our 100 tips that can help small businesses to grow online:

  1. Unique content: It is imperative that the content you are providing should be fresh, unique, and accurate, which means absolutely no beating around the bush. The information should be to the point and easy to understood as well clear and concise.
  1. Position the content in the folds of hierarchy: Most relevant information should be placed at the top, along with the pictures or any other graphic illustrations that you are employing to convey the information. This assists the reader in understanding the information provided.
  1. Discover any forms of competition: Experiment with different keywords within the search bar and determine the most popular webpages found through those keywords and then simply attempt through trial and error to get your webpage where you want it.
  1. Have Patience: Search engine optimization results take time to have a full effect; you must be patient and continuously experimenting with different innovative ideas.
  1. It’s never over: Your website can never be “complete”! You must always implement new and innovative ideas towards your website to keep up with the latest trends.
  1. Don’t hesitate to seek advice: You should consult experienced web developers, designers, SEO experts and internet marketing consultants regarding your project.

     7. Ensure the highest quality: Make sure that the content, links and graphics within your website are of the highest quality as low quality simply equals to low popularity!

  1. Never Plagiarize: It’s important to never fall in the trap of plagiarism as this can be risky to your reputation, sometimes you may be liable to fine and ultimately a huge decrease in viewer popularity.
  1. Make your website a fun: Ensure that the website and content within the website are both engaging and informative in order to attract more viewers.
  1. Add videos to your website/content: You should add videos to your website that relates to your content which not only increases the time viewers spend on your website but also allows for an entertaining delivery of the content.
  1. Include a blog: A blog has the power to allow you to deliver your information in a fresh, more personalized manner that also attracts viewers.

12. Use Google AdWords Keyword Planner Tool: This allows for a broader list of keywords that can be              incorporated within your website to get highest rank in SERPs (search engine result pages).

  1. Use target keywords: The keywords that are used should be specifically targeted towards your particular customer or target audience.
  1. Be Aware: Protect your business by being aware of the common scams targeting small businesses.
  1. Compatibility/Mobile-Friendly: Make sure your website is friendly for mobile or tablet users, as this will broaden the number of viewers that have access to your website.
  1. Keep URLs short and simple: A URL should be simple so that the viewer is able to guess its name by simply observing the content provided.
  1. Consider the webpage architecture: Each page of your website should be only a few clicks away from the main homepage.
  1. Give it a personal touch: Put your own touch on things and incorporate your individuality within the website.
  1. Trust building among users: Provide your contact details, address and phone number on every page of your website, this increases your users trust, and helps them become long lasting visitors.
  1. Encourage Feedback: Get your viewers to leave reviews regarding their experience of the website, which should help you realize what to improve on.
  1. Build connections: Contact other small businesses and their websites, and simply promote and advertise each other’s services to broaden the amount of viewers that are aware of your website.
  1. Build customer relations: Try personally calling or emailing your viewers or customers to increase the amount of trust and respect within the relationship.
  1. Avoid excessive words: Try and restrain from using unnecessary words such as “and” or “with” in page titles, but aim to keep them direct.
  1. Be Bold: Try and stand out from the crowd through adding a unique flair.
  1. Add Multimedia: Include videos or pictures and other graphics so that you can make your website more “shareable” on social media sites.
  1. Keep up to date: Make sure your content is completely relevant and eliminate any outdated information.
  1. Decrease pop-ups: Minimize the amount of pop-ups within your website as these can ruin the flow of you customers viewing experience.
  1. Readability: Make sure your content is readable, through considering the font, text size and color scheme.
  1. Eliminate Errors: Completely remove all forms of glitches or bugs that may be present within your website.
  1. Increase your page speed: A faster loading page is going to be much more attractive than a slow one!
  1. Employ descriptive terms: Using descriptive file names can appeal customers through creating a fun and engaging webpage.
  1. Place links effectively: Try putting in links within different places in your webpage. A common trend includes placing them in between the content text.
  1. Include relevant links: Links that are directly related to your content information are considered the strongest.
  1. Authoritative links: Links from popular and more commanding websites are much more preferred in comparison to unreliable websites.
  1. Be moderate: Don’t go overboard with the amount of links that you include, but place a reasonable amount that enhances the quality of your over all website.
  1. Employ Social Media: Use social media networking sites like Facebook, Twitter, Pinterest, Reddit and more as a promotional platform through which you broadcast your services or market your products in a softer tone.

37. Provide proof through social media: Use social media to share proof of the quality services you can provide, by means of photographs or “comments”.

  1. Support shares on social media: Encourage as many shares on social media through means of competitions or discounts of your particular product or service.
  1. Display Statistics: Show graphs or factual results that support, or in favor of your webpage rankings and views.
  1. Remove negative links: If you feel as though some links may be having a negative impact on your complete webpage then simply remove them!
  1. Include popular content: Find content and information that is currently popular with your target audience and effectively use it!
  1. Promotion is pivotal: Try promoting your website content as effectively as possible, either through advertisements or through simply word of mouth.
  1. Sharing is definitely caring: Try sharing content from other websites and give them credit so that they may do the same for you!
  1. Be on the lookout: Remove negative feedback or offensive comments immediately but also take lesson from them.
  1. One at a time: Don’t throw on all your ideas for your website at the same time but employ them effectively and one at a time.
  1. Never ever Spam: This can significantly impact the amount of your viewers.
  1. Learn from your competitors: This sometimes has the ability to dull the effect of your competitor’s performance, so you can improve yours!

48. Keep Observing: Constantly monitor the amount of viewers for your website and take action at every fluctuation.

  1. Annoying Ads? Try positioning those ads where it doesn’t inconvenience your viewers.
  1. Keep it cool: Make your website content fun and entertaining whilst also maintaining an air of professionalism through adding a unique color choice with your logo or brand as well font and website background!

 Small Business Growth

  1. List yourself in local directories: Through doing this, you can simply promote yourself within the local district.
  1. Employ different strategies: If one strategy isn’t working, drop it and try another one but never lose hope or faith in your website goals.
  1. Never trust outside agencies that promote “guaranteed results”: Many agencies are simply advocating false information that is not to be trusted.
  1. Employ Google Analytics: This can be extremely helpful in tracking those complicated statistics!
  1. Broaden your anchor text: Try using a mixture of generic and branded key word based anchors to possible further assist your website.
  1. Don’t rely on search engine ranks: Search engines most usually rank pages and not sites thus the quality of each page is assessed individually.
  1. Don’t replace SEO with social media: Both your SEO and social media should work side by side each complimenting the other.
  1. Eliminate duplicate content: You are at risk of being penalized for having extremely similar content on a number of pages of your site.
  2. Refrain from pages with less content on them: Each of your page should contain relevant content.
  1. Declare authority of your content: Try linking your Google+ account to your content which can improve website rankings.
  1. Make sure that the content is good enough to be on the 1st page: Your content should be of much better quality than the 1st page content, to attract as many viewers as possible.
  1. Create specific content just to post on the websites of others: People may link to you if you provide them with valuable information for them to use on their site.
  1. Maintain a balance between creating content and marketing content: Creating content without marketing it viewers will struggle to find it which has an overall negative effect for your website.

64. Follow Google’s guidelines and algorithms: You should always follow Google algorithm updates (Panda & Penguin) to stay up to date with all the new changes and rules.

  1. Create separate pages for your top keywords: Create separate pages for each top keyword of your website. This helps search engines to categorize and grade your pages.
  1. Position keywords effectively: Incorporate keywords in URLS, titles, descriptions, headers and image tags.
  1. Refrain from using excessive keywords: You are at risk of being penalized for doing keyword stuffing on your webpages.
  1. Backlinks hugely influence rankings: Backlinks leading to your site can determine the rank of your site.
  1. Avoid backlink targets: Link building should not ever stop and should be done consistently.
  1. Obtain relevant sourced backlinks: Links from relevant pages indicate the relevance of your site to search engines.
  1. High quality backlinks are not easily obtained: The more easily you obtain a link, the less value it has.
  1. Refrain from becoming involved in link networks: The risk of being penalized and losing rankings is extremely possible when you get involved with link networks.
  1. Expand your backlink profile: Get links from a wide range of addresses.
  1. Create backlinks to the every page you want to rank: Try getting some people to link to the inner-pages of your site as well as to the homepage.
  1. Existing relationships are sources of backlinks: Your suppliers and customers may link to your site if asked.
  1. Get existing backlinks from your competition: People that have linked to your competitor might link to you as well.
  1. Many of your backlinks should be branded: Backlink profiles without branded links indicate that you have used manipulative tactics.
  1. Sign up for Open Site: This provides access to widespread backlink data for your site.
  1. Take away unnecessary links: Remove all unnecessary links from your website. Only link pages that you believe visitors to your site would find helpful.
  1. Link to relevant websites: People notice when you link to them so there’s a chance that they’ll link back to you.
  1. Network with bloggers from your industry: When you communicate with people with relevant blogs its likely they’ll link to your site and share your content.
  1. Write press releases: Through this you can get content and links from, sites outside of your industry.
  1. Promote others content: When people see that you’ve helped them; the chances of them helping you are greater.
  1. Know you’re rank: Use Google Search Console to find your site ranking for keywords.

85. PageRank is important:  PageRank is what Google uses to decide the importance of a webpage. It’s one of the important factors used to determine which pages appear in search results.

  1. Include header tags: Incorporate variations of your keyword phrases in a page’s tags.
  1. Use rich snippets: These provide data about your site to search engines which can improve the appearance of your site’s listing in search results.
  1. Set-up a 404 error page: Through linking your best content from your 404 page means that visitors are less likely to leave.
  1. Confirm browser and screen resolution compatibility: Your site needs to open correctly in every browser and on any screen including smartphones, tablets and iPhones.
  1. Frequently backup your website: Losing site data means losing ranking in search engines because that won’t load from their results.
  1. Whenever you are in doubt, ask about: Ask questions through an online forum or contact internet marketing experts from PROS.
  1. Hire an experienced SEO consultant:  Search engine optimization will get you on the path and generate huge traffic to your website if done correctly but a bad SEO could have adverse effects on any existing search traffic to your website. So, it’s important to choose an experienced SEO consultant carefully.

93. Connect with your SEO consultant: The more a consultant knows about your business, the better the results can be.

  1. On-site SEOand off-site SEO are necessary:  Positive results must be achieved through both!
  1. SEO can be cheap and effective: Through investing time in creating useful content positive results can be achieved.
  1. The more recent your website, the more patient you will have to be: Authority and trust take time and until you’ve developed both, you can’t expect to outrank older sites.
  1. Submit your website to search engines: Visit Google submission page and follow the instructions to submit your website. It is absolutely free and need only be done once.  Major search engines like Google, Bing and Yahoo! use spiders that crawl the internet at least once a month, which lets them to add websites/content to their already enormous content libraries. If your website is crawled at the right time and is following all the major Google guidelines, there are chances of getting your website at the top.
  1. You are responsible for work done on your website: Before hiring an internet marketing team for your business, you should have a better knowledge of all the basics of online marketing and SEO. You should be up to date with the latest updates from Google.

99. Set-up a Google page for your business: This builds trust with Google and improves ranking for your keywords.

  1. Get your content on Google: Last but not the least is to get your content on Google. Google uses many tools and algorithms that are updated regularly to determine the order that websites are displayed in search results. Create unique and quality content. Make sure to incorporate appropriate images that match your text. Also be sure to use Google analytics to find the best keywords for your small business and later add them within your content. Avoid keyword stuffing though!
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