7 Landing Page Mistakes That Kill Your Conversions and How to Fix Them

albert-einstein-mistake-quotesLanding page goes a long way to increase your conversion rates if it is done right. But it can kill your conversions if it done in a wrong way. Your conversion rate drops when your landing page has the wrong copy, is confusing or distracts your visitors. Some landing pages detract your visitors from buying your service because of some important flaws. To help you get your landing pages right and maximize your landing page conversions, below is a list of major turn-offs you need to avoid or take care of along with the steps you need to take to grow your business and revenue.


 Infographic Source: Pardot.com

  • Asking for Too Much Information: When your landing page asks a visitor to fill up huge forms and enter in too much information, visitors are turned off. Most people will rather leave the site than spend ten minutes while entering information. To avoid this, make forms that only require relevant information like name and email addresses. The forms should be simple and easy to locate on the page.
  • Confusing Call to Action: Almost 50% of websites contain too many offers on their landing page. This confuses your visitors and statistics shows that these landing pages get 266% fewer leads than those with single offers. You should keep it simple and just have one offer on the landing page. The call to action must be easy to find and fill up.
  • Too Much Text on Page: Too much text is confusing and muddles the mind. Due to this, offer might not be clear which will induce your visitor to leave. Generally, you only have a few seconds to capture the attention of your viewer. To fix this, write your text concisely and use bullets points. Use bold to attract the eye and highlight the salient points of your service or product.
  • Unappealing or Missing Headline: Most marketers who test their sites do not test their headlines. The headline is very important because that is the line to attract attention first. A generic headline is boring and irrelevant one is even worse. The headline should be specific, able to reflect the idea and the content of your page plus it should not be so long that it feels like an article itself.
  • Slow Landing Page: Almost as much as 40% of customers leave the website if it takes more than 3 seconds to load. As per statistics, 79% of consumers will refrain from buying if dissatisfied with the website, which may cost you thousands of dollars. So keep your pages clean, and divest of the unnecessary texts and graphics. Test page loading time on computers, tablets and mobiles.
  • No Landing Page Testing: The websites with more than 40 landing pages get 12 times more leads than those with just 5 landing pages or less. Start by testing a few landing pages and track their results. If there is no increase in conversions, it’s time for a change. Test market ideas, wording as well as page layouts to find out what changes increase conversions and what do not. Build several versions of the same landing page to determine which one works best.
  • Lack of Credibility: Generic advertisements, lack of a company logo, the availability of only good customer reviews, and some others are responsible for the lack of credibility for some websites. To develop your credibility, add both good and bad customer reviews, honest testimonials, don’t overstate the advantages of your services or products, display a trust badge, and all your text should be easily understandable to the layman.

Just creating landing pages is not enough to ensure better conversions. You need to make them interesting and attractive. Follow the steps above, and you should notice an increase in your conversion rates.

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