Applying Growth-Driven Design to Ecommerce Websites

Growth Driven Design or GDD is a totally new method by which you can transform the way you redesign your websites. It simply converts into money as well as time saved for your business! With GDD you can avoid going through a total redesign of your site ever again. It can be done bit by bit, making huge advances supported by metrics to help convert your visitors into customers.

GDD is the latest vibrant marketing approach. GDD, unlike customary web design is powerful, evolutionary, and employed based on actual response and user data and is principally valuable for ecommerce businesses’ websites.

Why Growth-Driven Design (GDD)?

For an ecommerce business to succeed, it has to be constantly fresh, pertinent and interesting with content that addresses customers and visitors directly. Implementing the GDD process is an effective method to guarantee that this happens, always.

Here are some of the primary steps to implement GDD to your website:

Set up Your Goals and Strategies 

Start off by setting yourself smart, realistic goals. Create for yourself customer personalities you’d target, do qualitative and quantitative research. With proper groundwork in place, you should be able to visualize the steps involved in building an ecommerce website with a high conversion ratio. Consider thoroughly who to consult for assistance to increase site traffic, drive those conversions and guarantee the success of your ecommerce business.

How to Apply GDD to an Ecommerce Website?

Make your beginning S.M.A.R.T i.e. Specific, Measurable, Attainable, Relevant and Time-bound. This should ensure that you evade generalities and measure your growth precisely, being accountable to yourself all along the way.

Set yourself targeted and realistic goals giving yourself fixed percentage increase month on month over a fixed period of time. This would enable you to keep track of your progress more precisely, helping you achieve goals in a certain time frame.

Growth-Driven Design (GDD) Infographics


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Likewise, creating developed customer personalities can help segregate and target your efforts in marketing such that they influence the right type of people. As an online retailer, your goal is to please your customer and knowing their type can help you create content accordingly.

With regular feedback from existing customers and by analyzing all your metrics such as traffic and conversions over a period of time, you can track your periodic progress. You will be in a position to know where you actually are, who your customers are, and where you should change or direct your focus to. All this info collated onto your site can help you achieve what you set out to a great ecommerce site, attracting, converting and closing sales.

Toil to Build Your Site?

GDD strategy advises that you first make a wish list and a sample launch site, keeping in mind the already discovered information in the above section. You would need to put your head along with your team’s and jot down all creative thoughts- even minor ones- that could actually make you stand out from your competition.

Perhaps you may think of creating your dream ecommerce website implementing everything on your wish list. However, you’d find that not nearly all those ideas would actually be employed, but nevertheless you visualized how your dream site would look! So get down to implementing the top ideas that would have the most impact- those that your customer personalities would love to see and those that would successfully make them your delighted customers!.

Surely those ideas should include aptly designed product pages and a highly buyer-friendly shopping cart. It also helps to imagine your site as a full-fledged physical store and make it as attractive as possible. Can you imagine your home page as the store entrance? Then, the category pages could be the aisles, the product sorting attributes could be the neat row of shelves and the product page- the products!

Move on to make sure that your ideas actually work to enhance the web pages. Once you have everything in place, set up your sample launch site with all the essential features. Consider the sample launch site as your starter site- It may not be near perfect but nevertheless, launch it just so you get valuable feedback- and revenue that could egg you on.

Your starter site should help you to analyze a lot- pages that work good, visitors’ interests, where you could improve, etc. This is where you’ll find out if your customer personalities were even accurate and whether you are on the route to achieve your smart goals.

Evaluate and Develop

Inching forward, carry on with the analysis, while at the same time revise and develop your site. Make sure that you are keeping track of your metrics all times and also taking stock of the efficiency of your strategies. Implement changes where required.

Staying right on top of the analytical information gathered and preserving a great relationship with your statistics, progress, and your customers will make sure that your efforts at marketing are effective and also that you keep a current, fruitful website over time.

It would be smart to share all data findings, in a central and convenient location, with everyone in your company. With access to such valuable information, it would help all concerned- marketing, sales, development and other teams to use it to effect constructive changes to your ecommerce business site.

From a more general viewpoint, to apply Growth-Driven Design this way and to follow the steps enumerated above would give ecommerce businesses the vital edge they need to build a successful ecommerce site.

Exactly how?

Well, it provides all the tools that they would need to be in full control of their sites-including its performance, thereby crafting a high-converting and highly successful online presence.

Employing conventional web design is highly difficult to achieve suchaccuracy and control. Thus, while GDD may seem to be a laborious process, the dynamic approach that is data driven eventually makes it one of the best marketing strategies ever.

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