Blog

Google is the largest search advertising platform which also supports advertising products via its Google shopping platform which formerly started as Google product listing ads (PLA). Google shopping platform helps shoppers find the products based on their keywords. Being part of the largest search engine, Google shopping has been on the top of the list in helping online retailers get a wider audience. With the introduction of Google Shopping, retailer’s products were integrated with Google search engine via shopping feeds. Advertisers list their product descriptions, images and prices with on the display page of Google search results and also via

There are millions of mobile apps available within the app markets on every device possible (Android, iOS and Windows). Due to competition in the market, it’s important to build a mobile app that will stand out from the rest. Ecommerce businesses are focusing more on mobile commerce (m-commerce) now after Google’s Mobile Friendliness Update announced last year. Mcommerce technology is evolving and innovations are being developed to improve efficiency, convenience and cost effectiveness. This will help in areas including online banking, inventory, paperless inventory, and m-payments that give entrepreneurs new and inventive ways to use digital means for transacting business.

Amazon Prime is a membership program that provides customers access to streaming video, music, e-books, free shipping and many other Amazon-specific services and deals. Amazon Prime is a no-brainer for those who have already invested in the Amazon ecosystem. What started out as an online bookstore 20 years back, is now one of the leading online retailers. Amazon is also a great platform for sellers to get across to a wider range of customers. Becoming a Seller on Amazon: As a seller, decide on what you want to sell and your selling plan. For becoming a regular seller in the

Before we get into essentials for email marketing, it is necessary to understand what email marketing really is? Of course, you are probably reading this because you are already a marketing whiz. Yet, a recap: Email marketing is the process of directly communicating a commercial message to a group of people using email. This can be done using a customer database or sold lists and the main objective is to encourage customer loyalty and repeat business, customer acquisition or advertisements/offers. Because of its personal nature and its ability to reach the target audience right up to their inbox, email always

The Internet of Things has emerged as the third wave in the advancement & development of internet and is expected to lead in automation in nearly all fields. The companies like Qualcomm, Cisco and Google are leading in the Internet of Things revolution. Initially machines and technology aimed at making work easier. Taking that a step further, the focus now is on interconnecting various technological devices. On a wider perspective, having all the devices in one network makes them easily accessible and controllable. This would appear to be a convenient development. But are we ready to handle it? Is the

A brand advocate can be defined as a person or a customer who is able to talk positively and in favor of a particular brand or a product and then promote it through word of mouth (WOM) messages. When you are reliant on marketing of your small business, then you need to have some realistic goals in place so that you can expand your customer base and ultimately sell more products or services. You need to invest in specific marketing strategies if you want to achieve these goals, no matter how large or small they are. You can look at

The world of marketing has changed dramatically and if marketers want to remain relevant and succeed in their marketing campaigns, they have to embrace videos. Undoubtedly, this has emerged as not only the most important strategy for marketers but also the medium of preference for consumers. With the explosive growth of videos on the marketing and advertising landscape, consumers are lapping up videos most avidly. No wonder than that well created videos have a positive impact on marketing results. Though it is the age of videos, there are some heart-warming ones that you don’t mind watching many times over and

Writing blog posts is steadily becoming a trend now. Blog posts are written on anything and everything. But how does one ensure the visibility of a particular blog among the readers? Well to get traffic to your website, you need to optimize your blog. This brings to the question, what is SEO? SEO stands for Search Engine Optimization. It is a method which includes several tools, tactics and strategies to increase the visibility of your blog/article/content (of your website) on the results pages of search engines like Google, Yahoo and Bing. Search engine optimization can be divided into 2 basic

A ecommerce marketplace is a type of site where products or services are provided by multiple third parties, whereas transactions are processed by the marketplace operator. Ecommerce marketplaces aggregate products from a wide array of providers, selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores. Some of the most popular ecommerce marketplaces are Amazon, Ebay, Alibaba, Uber, Airbnb  etc. Myriad views have been expressed on the future of Ecommerce by experts in the field as well as laypersons. There has been talk of brick and mortar spaces in retail being

Getting your site to the top of the search engine rankings is not an easy task. It takes a lot of planning, consistent work and a really good search engine optimization strategy. To get you going in the right direction with the right earnest, we have for you top SEO tools that should help you achieve a fair amount of success. Top SEO Tools: A business website needs to have a solid marketing strategy, notwithstanding the niche of operations. Among others, your importance on SEO needs to be resilient. To get yourself started, you need to check these three questions: