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The internet advertising and marketing revolution is changing the way advertisers reach customers and the way customers engage with ads. Some of the latest ad tech startups till 2015 include Sharethrough, PubMatic, Mediaocean, Videology, Mediamath and more. Infographic Source: leanbranding.com Sharethrough: Sharethrough, which has 160 employees, got $28 million in total venture funding. The company operates a programmatic native advertisement exchange and is aiming yearly revenue of 100 million dollars by the end of this year.  Therefore, it is highly profitable.  The company works with 400 small and big companies including Forbes, Time Inc, and Hearst as a supply-side platform to help

Google keeps on testing and releasing new features and tools in Adwords which can help with Search Engine Optimization.  Some of these new features and tools have greater potential for impact than others.  These include Ad Customizers, Callout Extensions and Site Links, Call Tracking, App Promotion Through Google, Demographic Targeting Ads, New Version of Google Web Designer That Can be Used with HTML5 Ads and Google Adwords Editor. Use these new features to add to checking up on SEO for your web site.  Ad Customizers: Ad Customizer, used for media buying, adapts to advertisements to the context in real-time of

Brands using Instagram are often more successful than other brands.  It is difficult for brands to ignore doing advertising on Instagram as part of their digital advertising.  Many small business owners like to use Instagram to advertise — it can be one prong of a many-pronged approach used by small businesses to grow affordably.  Instead of brands posting 1000 words as an advertisement, successful brands post images for potential consumers to view.  The list of brands with the most followers in Instagram keeps on changing.  Advertisers started using Instagram in November 2013. Research firm L2 stated in a report that Instagram has

Big data is so large and complex that traditional applications are not enough; therefore, better applications are needed to manipulate it. Big data is a data which grows and becomes available exponentially; the data is both structured and unstructured. Big data might be as important to business as a society. More data may lead to more accurate analysis — it can challenge wrong-headed intuitive beliefs with concrete proof (for example these surprising words that get shared in content on social media sites) Companies like Uber, Netflix, Pivotal Software Inc. and Affectiva use and manipulate big data (applications and frameworks like Hadoop, R,

Since the majority of Internet traffic is driven via search engines like Google, Bing, Yahoo, Baidu etc, its important to have your website optimized with the latest guidelines & updates for Search engine optimization (SEO) from Google and Bing . This is an SEO checklist that takes into account Google’s key ranking factors. 1. Google Analytics : Google Analytics is the most widely used analytics software in the world. The latest version of Google Analytics is known as universal analytics, which Google claims, is significantly more accurate, and is able to track even very short activities on the website. Google Analytics dashboard provides detailed reports about a website traffic,

Successful mobile app development begins with a great idea. Its execution requires systematic planning that will lead it to success. Surely, not every mobile app succeeds. The mistakes sometimes lead to the failure of an app. Here we learn from mistakes about why some mobile apps fail eventually. The two biggest app stores are Google Play for Android and App Store for iOS. Some others include Amazon app store, Ovi (Nokia), Windows phone store and Blackberry World. In 2013, there were 800,000 apps in the app store and only 80 of those apps got 1 million dollars in revenue.  Majority

Search Engine Optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and is a subset of search engine marketing. SEO can be intimidating if you don’t have any experience with it. No matter how great your website’s content is, or how amazing your services or products are, if you don’t optimize certain factors properly, your site will attract far less traffic than it should. These adjustments might seem minor, but together, they can make a big difference. So let’s jump right into it. On-Page SEO plays an important role in any

Google best practices for online marketing and advertising are core search engine marketing tactics. These practices are intended to help you get the most out of Google Adwords, helping to form the foundation of your paid search strategies. Partnered with Google Analytics, AdWords is very powerful.   Keywords: How Customers Reach You? Search engine strategies are powered by keywords. Using varied sources can help to find the right keywords, though it’s important to make sure that the keywords you choose line up with your company’s identity. Regardless of the sources that you use to generate keywords, you must consider all the

You’ve probably heard of Uber, AirBnB, and Etsy, and almost definitely eBay and Amazon.What do these businesses have in common? They are all examples of eCommerce marketplaces. An eCommerce marketplace is a technology that is disrupting traditional eCommerce by allowing multiple sellers to use an integrated platform to market and sell their products or services online and/or through mobile apps. Some benefits of eCommerce marketplaces include: One stop solution for sellers from accounting, shipping, and marketing, to payment processing Customers get more selection and better pricing Sellers have marketing and technology that saves them time and money There are little to no upfront costs for sellers Greater

Starting a business online involves some steps that can help you in establishing an internet presence to set up a website, build your brand, and acquire customers. Below are some of the steps and their purpose to launch your business online. Create a Website One of the very first things one has do to grow an online presence is to hire a web development company to develop a site which serves your business’s needs. Customers interact with your website to make purchases and learn more about your company. Its presentation, including your: Logo Website The writing on the website (like your