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Many B2B companies transform leads into sales by implementing marketing automation as it helps to measure results and create highly personalized marketing strategies. Marketing automation makes the job of marketers easier and their campaigns more effective. Emails and social media are the main tools for automation that prove helpful in bolstering campaigns. Researches show that the most successful companies extensively use their marketing automation systems. Below are the top 10 tips that you can follow to improve your B2B marketing automation strategies: 1. Score Leads Lead scoring is one of the features of marketing automation that can have a huge impact

Online businesses need to do some research before choosing an ecommerce platform to sell their products and services. The level of pricing differs in many of these platforms in order to cater to a wider range of ecommerce businesses. Free versions are also provided by some of them. However, fewer special features and add-ons come at a low cost. Therefore businesses may have to pay a little more to fulfill the specific needs or to get all the features that are required for their ecommerce business. Below is the review of the top ecommerce platforms including all the important factors

Paid search advertising is an essential part of any online marketing campaign. In PPC advertising, an advertiser pays for every click based on the bid price the search engine gives to any given keyword. PPC campaign involves monetary commitment from the advertiser. In effect, an advertiser has to pay for advertising on sites and search engines like Google, Bing & Yahoo. The top paid search online advertising platforms include: Google Adwords Yahoo Search Marketing Bing Adcenter Facebook Ads Ecommerce Marketplace Ads Media Buys Shopping Feeds Video Ads We have summed up top 10 paid search marketing strategies for 2019 to

Technology has impacted ecommerce faster than ever and has opened new opportunities for businesses to succeed online. It has transformed the way consumers connect with brands and has empowered them to find products & services easily and quickly. Customers can find the best deals and track their orders with new ecommerce technologies. Here are the top 10 ecommerce technologies which have changed the way people do business online: 1. Online Marketplaces (Google Shopping, Amazon) Online marketplaces enable sellers to sell their products and services to customers from a large platform. Online industry giants like Amazon have deployed Kiva robots to

Ecommerce is growing faster than ever. According to a Statista report, ecommerce hit around $2.3 trillion in sales in 2018 and is expected to reach $4.5 trillion in 2021. In the United States alone, ecommerce represents almost 10% of retail sales and that number is expected to grow by nearly 15% each year. Amazon is expected to dominate the market as it is doing today. Its share of online retail sales has rocketed from 23.1% in 2014 to 35.7% in 2017. In 2018, it is 39.7% of the market share and is expected to reach 50% by 2023.” Here is

There are lots of online marketing options available today but email marketing is still one of the most effective means of reaching customers directly. Because of its personal nature and its ability to reach the target audience right up to their inbox, email always proves to be a strong tool for marketing. Email marketing can be personalized, can directly go to a customer’s digital doorstep and is cheaper than many other marketing tactics. Whatever the size & type of your business is, keep the following email marketing strategies in mind in order to design a successful email marketing campaign in

Cloud computing is the process of delivering computing services like servers, databases, storage, software, networking, analytics, intelligence and more over the Internet (“the cloud”) to enable faster innovation, flexible resources, and economies of scale. In cloud computing, you only have to pay only for the services you use thereby saves your budget, runs your infrastructure more smoothly and fits your business needs. Cloud computing has also become essential and will continue to be a part of online marketing. There was a time when data used to be stored in hard drives on a computer but now such hard drive technology

Digital marketing is crucial for any type and size of business to stay ahead of the competition. From small companies to large corporations, it has become a prime factor of success. Though, digital marketing is not the same as it was before. With the advancement in the latest technologies like artificial intelligence (AI), visual reality (VR), marketing automation, chatbots, machine learning, augmented reality, blockchain, internet of things (IoT), live videos, smartphones & more, online marketing has changed. Businesses need to research before choosing the best digital marketing agency. Selecting the right digital partner is crucial to your bottom line. Here

Marketing automation is the technology that helps small businesses and large corporations automate and streamline their marketing and sales engagement processes. Marketing automation software and tools can generate more leads; convert more leads to sales, and optimize ROI for your online business. The marketers can use this technology to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions, and managing many other tasks. Every feature and function that forms the role of the marketer in an organization is centralized by marketing automation. The ability of a marketing automation platform to integrate with other sales and marketing

Digital marketing is one of the most important aspects of executing logical business decisions for leaders in the market today. Digital marketing has become a vital aspect of every business regardless of the size & type. Companies can connect with the customers online to grow their business as people are increasingly spending their time online and due to which digital marketing has turned into one of the most important trends for the advertisers worldwide. It might seem nerve wrecking to keep track of the latest digital strategies and all the updates of the changing environment for the growth of the business.