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Key Points: Build brand awareness for newly launched sites Market to customers who have already converted with special offers Since Google launched its remarketing platform, businesses are taking full advantage and increasing their conversions 300-400% plus. Create native ads to drive traffic and conversions. Convert shopping cart abandonment Segment campaigns based on user type Create landing pages with your retargeting call to action Remarketing Remarketing is the technique of serving targeted ads to your audience who have already visited or taken action on your website. In remarketing, you can collect information of the users of your site and create lists

Marketing automation is the digital marketing technology that allows companies, big or small, to streamline and automate their marketing tasks and measure workflows to increase their operational efficiency and boost revenues. The efforts of the marketers have decreased due to the emergence of marketing automation into digital marketing. Ecommerce businesses can see a rapid growth in future due to advancement in marketing automation. Below are some of the advantages of using marketing automation in ecommerce business: Easy To Approach a Large Number of Audiences The marketer can approach a huge number of audience base in less time by using the

Have you ever wondered why most ads—online or otherwise—about clearance sales are red? As for stores or websites are concerned that cater to kids, bright and cheerful colors like yellow and orange are commonly used as well. Not too many people realize it, but many marketers and web designers today have caught on to the idea that all colors have human emotions, values, and attitudes associated with them. Backing these claims is color psychology, which is a legitimate sub-field of behavioral psychology. From what we understand human behavior, we can safely say that color psychology is on to something. Let’s

User interface (UI) and user experience (UX) play an important role in converting potential visitors into customers at a higher conversion rate. All the aspects of UI/UX of your ecommerce website from the homepage, landing pages, checkout page, navigation, layout, accessibility, payment options to product pages and other elements are important. Some of the examples of good UI/UX ecommerce websites include PayPal, Puma, Nike, Shoeshine, Adidas, Zappos, Wayfair, Nova & more. Top rated ecommerce websites continuously improve their search technology to improve their user interface & user experience (UI/UX) and promote their products relevance at the same time. Amazon, eBay,

Amazon, Uber, Zappos and many other online brands & ecommerce businesses have proven on-demand approach in which the products must work and service must be immediate. This approach has caused a shift towards servitization for manufacturers. Servitization is a transformation process which involves firms (often manufacturing firms) developing the capabilities they need to provide services and solutions that increase their traditional product offerings. Manufacturers are seeing this shift due to the advancement in latest technologies and data availability plus growing appetite of the society for subscription based services. Here are the top 10 market disruptions transforming manufacturers: 1. The latest

An ecommerce ERP integration can make or break your B2B ecommerce business. You need to understand the drawbacks as well as best practices of ERP for ecommerce. You’re putting your business at risk if you haven’t implemented ERP integration yet. You are spending unnecessary time and energy every time you manually enter sales orders on your ERP, regulate your inventory or upload updated product data on your website. It increases the possibility of errors which is never good for business. When you’re working manually, you can put incorrect product information, outdated product prices, inaccurate customer details, and even miss orders.

Note: This is the guest post by Wendy Dessler. He runs one of the best high authority influencer site – The Blog Frog that promotes quality and authority blogs across numerous verticals. The opinions expressed in this article are the author’s own. In the past few years, mobile apps have exploded in popularity. Regardless of what you want to do on your smartphone, there is probably an app for it. Recent studies show that the average user spends about 2 hours a day on apps. If you are an app developer or tech entrepreneur, finding a way to produce relevant and

An Omnichannel approach is a modern approach to ecommerce. It offers customers a seamless shopping experience. Companies use omnichannel approach to improve their user experience. Omnichannel marketing offers a number of ways to the customers to engage with companies, be it mobile apps, websites, virtual catalogs or social media. This approach implies integration between communication, distribution and promotion on the backend. Services are accessed and purchases are made by the customers using landlines, desktops, smartphones, laptops & more and these channels are used by the people to interact with brands and companies. Omnichannel approach offers customers a cohesive user experience

The Rise and Success of B2B Ecommerce B2B ecommerce is growing faster than ever and it is expected that B2B e-commerce sales will reach to $1.1 trillion by 2021. B2B ecommerce is an important element for growth and it is reinventing business for a digital-first-economy.  Less than 50% of B2B companies have an e-commerce site, but 70% of those without a B2B e-commerce site are expected to have one within 2 years. Please contact PROS Ecommerce consulting to develop & design B2B ecommerce platform for your business or call us today at 619.567.9322. Turnkey PROS Ecommerce Open Platform B2B Ecommerce