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We would like to recap some website design trends that can boost your conversion rate in 2016. Conversion rate is one of the key factors for determining the effectiveness of your website’s user interface and user experience. (UI/UX). The website must be user friendly and easy to use. The checkout must be fast and the whole process in few clicks as possible. Even a 1% increase in conversion can be significant for any website. Here is a recap of some web design trends to boost conversion rates If you want to know more about web design trends discussed above, check

Online shopping and marketing has become a worldwide trend during the past two decades. Almost every physical store now gives you the option to shop through their online route which ultimately saves time, money, and you’ll be able to view the products in a larger variety. When you are developing an ecommerce website, it is important to focus on the different elements that will attract clients. The website should be consistent in terms of content, structure, and style, but it shouldn’t be too monotonous as the customer may not find it exciting enough.   The overall goal of an ecommerce

Online marketing is essential to companies worldwide from small businesses to large fortune 500 companies to promote and sell their products and services. The rise of mobile internet usage is rapidly changing consumer behavior and online marketing strategies. For the business to be successful, one must figure out the best ways to drive customers to their brand through search engines, advertising, content marketing, social media marketing,  email marketing and other targeted online marketing strategies. Online business not only starts with marketing, but must be carried over throughout the sales process, execution and support of the products and services as well. Here is our Ultimate Guide to Online Marketing: 1. Know Your Customers: With

Facebook is the most powerful social media networking platform with more than 1 billion users worldwide. Facebook can help companies from small businesses to large enterprises to engage potential customers and increase awareness of their brand. Facebook has also become the most popular social media app on smartphones and accounts for 66% of all social media sharing on iPhones. Facebook allows you to interact with your customers online as you can share, listen, respond and promote your brand. Social media engagement is a crucial part of any social media strategy. Engagement simply means the audience views on your post, likes, shares

Successful mobile app development begins with a great idea and a solid business and marketing plan. The app market has witnessed a boom in past four years as the usage of mobile apps in 2014 rose by 76%. The average US consumer downloaded 8.8 Apple iOS and Android apps within a month. Apple now has access to 90% of US based credit cards with the initiation to Apple Pay. Even ecommerce websites are focusing more on mobile commerce (m-commerce).  According to the New York Times, “the mobile industry is now valued at more than $1.6 trillion. It’s expected to spike to a multi-trillion

The rise of mobile marketing is rapidly changing consumer behavior and online marketing strategies. Start ups must keep up-to-date on the latest advancements in mobile marketing to ensure success and growth of their websites and mobile apps. In order to reach consumers nowadays you must target them via their mobile devices include smartphones, ipads, wearables. As the industry of mobile apps continues to grow faster than ever, an increasing number of startups are launching mobile app technology companies. Here are the tips on what startups need to know about smartphones and mobile marketing in 2015: The Rise of Smartphone Usage: Protect Your Bubble states that, “the

Google has launched 360-degree video ads to YouTube that let you engage your audience in an entirely new way! The new feature debuted for both Chrome and the mobile YouTube app on Android and iOS. You can use your mouse to pan around the field of view if you’re on a PC, or you can simply tilt your smartphone around if you’re on a mobile device. This new ad format is also compatible with Google’s Cardboard VR headset. YouTube Ads product manager JR Futrell said, “This is an important decision as now half of YouTube’s views come from smartphones and

Google has been on the forefront of eCommerce technology on the internet. Google shopping has now hundreds of products encompassing in several countries. It’s a natural progression for Google to announce ‘Purchases on Google’, a new feature where consumers will see a “buy” button in some promoted mobile search results. Key Features of the Google’s Buy Button: The Google buy button will accompany sponsored or paid search results, shown under a “Shop on Google” heading at the top of the page. When shoppers click on this button, they will be taken to another Google product page to complete the purchase.

In the twenty first century, social media has turned out to be a paramount usage layer in our lives. It is an intensity of integration that has transformed social media into a potent tool of marketing. This is the sole reason why all sorts of businesses have inculcated it into their all inclusive strategies of online marketing. If one really wants to catch the attention of people online, it is important to connect and engage with the influencers of each social platform. What Makes Someone an “Influencer?” According to Jay Baer, “True influence drives action, not just awareness”. Influencers are perceived as celebrities on