7 Important Tips for Selecting The Right Ecommerce Platform

It is now a requisite for any business to have an online presence with an ecommerce store front to offer their services and products to the customers all across the globe. There are feature rich e-commerce platform available in both open source and commercial e-commerce website solutions available in the market with simple basic features to fully functional robust feature-rich platforms. To find the right platform with all the feature and functions available for your business is a decision that must be taken with due appraisal of all the products available in the market. Here Is a List to Help

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Amazon Fire Phone Review: Will This Smartphone be a Good Buy?

Amazon unveiled its first ever smartphone after four years of working on it diligently. The Fire phone is 4.7-inch long, boasts of 2.2GHz quad-core Snapdragon 800 processor, 2 GB RAM, an Adreno 330 graphics processor and runs on Amazon’s customized version of Android, called the Fire OS. Amazon has incorporated some new and risky features that may make all the difference. Amazon has incorporated “Dynamic Perspective” that creates an illusion of depth behind the screen. It is noticeable right on the lock screen, which has 18 options, from moving balloons to jungle and casino scenes. To create this 3-D effect or

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Ecommerce tips for small businesses

The scale and scope of doing business online is growing at an exponential rate over the last decade and any one not leveraging e-commerce for their business is losing precious revenue to competitors. The goal of any ecommerce business is to set up a digital storefront, to sell products and services over the internet. We have complied few advisory checklist points for any business starting their online store as they step into this highly competitive field. Clear Design for Search and Navigation: For any ecommerce site offering a large selection of products and services, a clear navigation and search is very important.

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Guide to Google Chrome’s New Built-in Device Emulation

In the past 5 years, internet traffic originating from mobile devices has risen from 0.9% to an astounding 15%. That makes it imperative to have a basic level of support for mobile users in everything you build online. Even though there are new tools and technologies to make that easier, there are still many issues that need to be solved. One of the most common issues is finding devices on which you can test your creations. It simply isn’t feasible to individually test on many of the thousands of internet capable devices. Therefore, the best solution is to find a

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Beginners guide to responsive design

  Desktop computers aren’t the only thing with a web browser anymore. The goal of responsive design is to craft websites that promote simple navigation and readability over a wide range of devices. The rise in popularity of the iPhone and iPad along with thousands of other smart phones and tablets has caused web designers to place more emphasis on the mobile web experience. As the portion of web traffic coming from mobile devices increases, users now expect to be able to browse on their phone or tablet just as easily as on a desktop. Google’s developers recommend that sites

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Google Analytics Adds Enhanced Ecommerce Data and Reporting Tools

E-Retailers can now see more data about consumer shopping behavior and conversion with the help of the new enhanced e-commerce reporting tool from Google that was designed while keeping e-retailers in mind. Google explains its merits as “Merchants will be able to understand how far along users get in the buying process and where they are dropping off.” It is even easier for e-retailers to collect more rough data on consumer behavior on their sites. Google is making it simpler to generate reports based on the data already collected. Using this cutting-edge tool in Google Analytics, ecommerce website businesses can

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Top Ten SEM Optimization Tips for Ecommerce Sites

Search Engine Marketing (SEM) is a type of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through advertising and optimization. Search Engine Marketing (SEM) optimization is necessary for any ecommerce website. Gaining insights into the process and using other tools and technology to enhance the performance of your ecommerce business is very important. It is more than running AdWords. Below are 10 tips that make sure that your SEM is as it should be. 1.    URL Tags: Go into “My Account” in Google AdWords and enable the auto-tag option. You can

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Beginner’s Guide to WordPress

WordPress is a free and open source content management system or CMS which runs on a web hosting service. First hitting the scene in 2003, the WordPress platform was originally known for its ease of use and ability to quickly publish quality websites, particularly blogs.  However, as WordPress began to increase in popularity, more advanced features were introduced as well. With a highly developed architecture for plugins and a huge backlog of responsive templates, WordPress is a platform that’s used by more than 22% of the top 10 million websites.  To this day it’s still known for its ease of

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10 Questions to Ask Before Hiring an Ecommerce Developer

If you have decided to set up an ecommerce store and you don’t possess a lot of technical know-how, hiring a good ecommerce developer should be first priority for you. Launching an online store can be challenging for small businesses, a professional with right skills and experience can make a big difference for your online ecommerce business. We have tried to compile a list of 10 questions to assist you with the selection process: 1. What ecommerce software do you use to build online stores? There are all kinds of ecommerce solutions available in the market, a research on this topic

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Google rolls out Panda 4.0

Google started their revised Panda Algorithm change, called Panda 4.0 update , it is designed to punch low-quality content. Panda 4.0 is seemingly a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. According to industry pundits Ebay may be a big loser for this round. Other affected site are PR websites like PRWeb.com, PR Newswire, BusinessWire and PRLog, all seem to have lost significant rankings in Google. Once again the site owners ask the question “what should one

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