How COVID-19 Is Impacting Online Shopping Behavior

Online shopping behaviour is impacted due to the rising concern over the outbreak of COVID-19. Although COVID-19 is damaging in-store traffic for some retailers, yet others are experiencing a boost in online shopping because the anxiety regarding the virus is rising.

People are preparing for the worst as there is a shortage of necessities like toilet paper and hand sanitizer in stores and this is what is currently driving people towards online shopping. People also prefer isolation and try to keep away from congregations and even public places. The reason for the increase in online shopping for COVID-19 related products is clear. Coronavirus is taken seriously by all and several steps are taken to safeguard people.

Shopping of what products are going on amid the COVID-19 outbreak? The following are some of the most common purchases and the reasons for what is making people buy these items online.

Online Shopping Surges For COVID-19 Virus Protection


People are being urged by both officials as well as medical experts to take the instructions seriously, keep their hands clean, and avoid touching their faces with their hands. As per Adobe’s analysis, there is an increase of 817% in the ecommerce purchases of the virus protection category of products including hand sanitizers, gloves, masks, and antibacterial sprays.

People Are Stocking Up On Meds Online

To lessen the spread of the virus, COVID-19 travel restrictions are applied. Consumers are storing over-the-counter meds, probably to be ready lest they catch the virus and need to self-quarantine. Buying regarding cold, cough & flu-related items have surged 198%, while online shopping for pain relievers increased 152%, reveals Adobe’s analysis of ecommerce transactions.

Even Toilet Paper Is Being Purchased Online

It is reported that Brick and mortar retailers in both the U.S. and Canada are putting a limit on the amount of toilet paper customers can purchase. Adobe data reveals that online purchases for toilet paper have increased by 186%

Online Shopping To Fill The Pantry


In addition to toilet paper, non-perishable food items including canned goods and shelf-stable products (such as oatmeal, rice, pasta) are common staples that are often prepared in emergencies. Online shopping for such products has increased by up to 69% and 58%, respectively.

People are sensing that there could be a possible emergency in the wake of the COVID-19 outbreak which is why they are stocking up important items using digital methods. The ecommerce websites and mobile applications of retailers need to make sure the experience of the customers is smooth, frictionless, and fast. It is a critical time to fulfill the needs and expectations of your customers as it can result in either making or breaking your brand.

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