How to Improve Your Internet Marketing With Google Analytics

Google Analytics is the most widely used web analytics service on the Internet. Google Analytics has been integrated with Google AdWords and now users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include lead generation, sales, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level dashboards for the casual user and more in-depth data for further analysis. Google Analytics enables you to increase organic traffic using search engine optimization (SEO) queries & landing page reports.

Here is a step by step guide explaining how to improve your internet marketing with Google Analytics:

1. SEO Report Within Google Analytics:

  • Connect Google Analytics with Google Webmaster Tools.
  • Look for keywords within the most impressions.
  • Use the SEO report within Google Analytics to see keyword rankings, clicks and impressions.
  • Improve the Click-Through Rate (CTR) of those keywords by improving the targeting of page titles and descriptions.

2. You Can Increase the Click-Through Rate (CTR) by Using the Following Techniques on your Copy:

I. Keep title tag around 55 characters and meta descriptions around 156 characters.

II. Make sure the information you provide matches the intention of the keyword (s) you are getting the most traffic from.

III. Use benefit driven copy. Basically describe how the information on that page can benefit that type of users coming through those keywords.

  • Keywords ranked in spots 1-4 have a target CTR of 20% or higher.
  • Keywords ranked in spots 5-6 have a target CTR of 8% or higher.
  • Keywords ranked in spots 7-10 have a target CTR of 3% or higher.

3. Optimize the Mobile User Experience (UX) Through Mobile Report:

Analyze whether your mobile visitors have a significantly higher bounce rate and time on the website. Use this data to see if mobile user experience (UX) can be improved. Check the responsiveness of website and see which device has highest bounce rate. Find out why users are dropping on the mobile site. Then come up with A/B test hypothesis.

4. Increase Organic Traffic Using Relevant Keywords:

First of all, find the top 5 keywords driving traffic to your website. Here are the 5 optimization opportunities to get more traffic:

  • Update the image titles with those keywords as well
  • Use them as ALT tags for images
  • Use them as anchor text for internal links (rotate them properly to avoid Google Penalty).
  • Ensure your descriptions as page titles include the same keywords to help improve ranking.
  • Create more quality content based on keywords that are driving the most traffic.

5. Social Media Marketing:

Social Media Marketing is the newest and one of the most effective marketing tools for engagement.  Social media marketing is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, branding, public relations and customer service.  Social media is one of the fastest growing online marketing channels and is an off page necessity to improve your SEO (Search Engine Optimization).  The biggest and most influential social networks include Facebook, Twitter, YouTube, LinkedIn and Google+. Here are some tips for effective social media marketing:

  • Spend more time on the social media channel that is working best.
  • Find which posts/tactics are driving traffic. Once you figure it out, do more of it.
  • Note down the number of growing fans and creating content for that particular social media network.

6. Content Generation:

Content is a king! Produce more content that resonates with your audience using the content overview report.

  • Find the top content on your website.
  • Use this to develop a content strategy that caters to what to your audience wants.
  • Focus on creating complementary content that can increase user engagement and site time.
  • Use the visits report.
  • Find optimal times to post by finding the most trafficked days to increase engagement.
  • Share posts, pictures, video on social media on the respective channels that are sending the most traffic.

7. Using Google Analytics to Increase Your Conversion Rate:

You can increase your conversion rate by using Google analytics. Here are some points to remember:

  • Narrow the report by traffic source, location, device etc.
  • Highlight traffic to specific conversion page.
  • Analyze the average drop off point in the funnel from landing page to conversion.
  • Use conversion optimization methods to improve the week link.

8. Optimize top referrals through referrals report.

9. Use Custom Reports for Unique Insights.

10. Personalize content and offers using the audience reports.


Follow the above steps to improve your marketing with Google Analytics data. Please contact us today or call us now at 619.567.9322 to know more about how to get valuable marketing data out of Google Analytics.

Scroll to Top