How to Rank Higher on Google With Backlinks for Any Keyword in 2014

It is a well known fact that Google keeps updating algorithms like Panda, Penguin, Hummingbird and with the advent of the guest posting era, ranking high is more challenging than ever. But it is possible to rank high on Google for any keyword. It is largely dependent on the number and quality of backlinks you get. The higher the number and better the quality, higher you rank on Google. Below are a few steps that you need to consider to get best backlinks. Pick a keyword and go with it.



Analyze Your Competition:

The first thing you need to do is to find out the difficulty quotient in outranking your competitors. Compare your website’s metrics with your competitor’s and look out for the following:

  • SEO Metrics: Find the domain authority, number of backlinks and page authority each website has using Mozbar Chrome plugin.
  • Number of Indexed Pages in Google: Use the following footprint to (replace with the website you are checking) to see how many pages they have indexed in Google
  • Traffic and Media Sources: Check the media which is providing the most traffic to your competitor’s website with a Chrome extension called SimilarWeb.

After checking and analyzing all these fields on the websites ranked in the top 10 for your keyword, you can now form a strategy to outrank them.

Analyze Competitor Backlinks:

Check your competitor’s new backlinks often. Connect your domain with Google Analytics and go to your competitor’s page from the left of your menu. Add the four most important of your competitors first, which will enable you to receive details and reports about all their backlinks, old and new.

This will help you attain a better rank in Google when you replicate their links. You will receive details about the most vital backlinks your competitors have, which will help you fashion your own backlinks. All these replicated links will automatically increase your ranking. Repeat this process with your key competitors and your website will rank on the top in Google.

Get Similar Backlinks as your Competitors:

Before you start replicating your competitor’s backlinks, make sure that your website is ready and worthy. Authority domains will only link to those websites that offer great content and/or services. If your competitors rank higher than you, it means they have backlinks with higher authority domains. Before replicating though, make sure the links you will use are good and worth your efforts.

After you have added your competitors, go to your competitor’s page and click on “view links”.  The competitor links will be sorted by authority by default. If you have found a link worth emulating, check if it was earned or built by your competitor. If earned, contact its webmaster and suggest that your website is also a good resource for that page. If the link was build, try to become a contributor for that website by doing guest posts. Find the contact details and suggest them to include your own link as well. Also, provide one or more other resources related to your website. Remember that just because a website ranks higher, you should start replicating all their backlinks. Stay away from spammy strategies.


Even after building all the high quality links, make sure that you stay in touch with the latest backlinks your competitors have earned or built. Keep looking for new ways of earning high quality links and stay away from the useless & spammy backlinks.

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