Internet Marketing for Lead Generation B2B & B2C

Lead generation is the generation of interest or inquiry into services or products. It is the subset of online marketing efforts based on results oriented integrated marketing techniques like Conversion Optimization, SEO, PPC, Email Marketing, Media Buying, Social Media, Video Marketing & more. All these will drive quality leads and in turn boost sales.

Some of the Internet Marketing Online Methods to get Leads are the following:

SEO & Content – A Long Term Technique To Get Leads:

Search Engine Optimization (SEO) is a combined effort of on-page, off-page optimization and is a great way to get more leads. Since search engines dominate most of the traffic on the internet, SEO can be utilized to get quality targeted keywords to market your product or service and get your site noticed by your potential customer.

PPC- Lead Generation with Paid Search:

PPC is an effective internet marketing campaign tool and will generate leads by driving targeted traffic to the proper landing page of your website.

Conversion Optimization- Converting More Website Visitors into Customers:

Conversion Rate Optimization (CRO) will turn visitors into customers and that’s why it is an effective lead generation method. Conversion Optimization will maximize the amount of sales by the number of visits to your website. Conversion optimization will also improve landing page results and will prioritize working on high-impact web site changes.

Social Media Marketing- Turn your Targeted Demographic into Leads:

Social Media Marketing will increase your brand visibility by engaging reliable fans through Facebook, Google+, Twitter, Pinterest, Instagram, Tumblr, StumbleUpon, Tagged, Yahoo Answers, Meetup, YouTube and other social search engines. Then start incentivizing your fans, followers to convert them into customers by using promotions, contents and exclusive opportunities. This can work for B2B and B2C with the right demographic. Twitter was recently shown to be really effective for leads since 30 percent of Twitter users searched for B2B brands, compared to 12 percent of overall Internet audience.

process-of-Lead-GenerationEmail Marketing- High Quality Way to Get Leads:

To get high quality leads, email marketing can be another proven means. Email marketing requires time and conversion testing. For an effective email marketing lots of analysis is required like open rates, click rates, conversion rates & more.

Online Media Planning & Buying: Guide to Generate Direct Leads:

Media Buying using real time bidding (RTB) can be an extremely effective way to get quality traffic that can be converted into leads. Online Media Buying is one of the most effective and efficient means of driving leads into any organization. Media Buying is now highly accurate using new technologies that can result in high quality B2B & B2C leads for your business. It can also marry online and offline media to create an integrated buy. Re-targeting also helps since it can drive visitors back to your business to reconsider your offer with a new incentive. Media buying is also one of the oldest and most complex strategies since one must negotiate media buys, design ads, split test landing pages, optimize your sales funnel and much more.



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