Tips for Starting an eCommerce Business

eCommerce websiteMany small businesses and large corporates have found significant success with eCommerce, which means selling products and services online. Competition among online stores is increasing because everyone is trying to achieve maximum goals in order to sustain on web. We have identified some basic steps for starting an eCommerce business. Here it goes:

Compatible Ecommerce Hosting plan: Like every vendor has a distinctive set of products and services, same is the case with eCommerce hosting plans. You can easily get an eCommerce domain for as low as $25 per month but you should also check whether it is compatible with your product type, design and content. Since the hosting plans are resource-intensive, it is always better to latch onto the plan that matches most of your requirements. Spending a little more will furnish you best shopping carts and features.

A Unique Website: Your website is the face of your business and customers will only buy from you when they feel comfortable flipping through the products and services offered by you. So remember one thing that your site should be easily accessible over World Wide Web, should mark reliability and carry the best architecture that make the online shopping an easy process. Besides adding the product information you can also upload related stories which will not only boost your brand image but also give your audience a reason to buy from you. Although you are one of the online shopping resources, you need to make sure that you start apart from the crowd by creating your own unique USP and a distinctive website with 100% fresh and keyword-rich optimized content can fulfill the purpose.

Search Engine Marketing (SEM): Majority of traffic almost 80% comes from search engines like Google, Bing and Yahoo. The two key methods of obtaining web traffic from search engines include organic search and paid search.


Organic search is a natural or free traffic delivered from search engines based on keywords and meta tags using search engine optimization (SEO) techniques. A search engine considers the relevancy to users and on that basis your website and other content such as videos, images, or local listings are publicized and ranked.
Paid Search involves paying for targeted keywords using pay-per-click (PPC) based on the bid prices for that particular keyword on the search engine advertising platform. The most common and widely accepted paid search marketing platforms include Google Adwords, Yahoo Search Marketing and Bing Adcenter.

Social Media: Social media is one of the fastest growing online marketing channels. For an eCommerce business, online visibility & engagement through social media websites including Facebook, Google+, Twitter, Pinterest, Instagram, Tumblr, StumbleUpon, Tagged, Yahoo Answers, Meetup, YouTube and other social networking site is important to get social connections with your target demographics. Millions of people across the globe use these social networking sites to share data and increase their network. Hence, the content promotion and advertising on these social sites make a direct impact on the return of investment and the search engine rankings as well.

An Interactive Shopping Cart: When you are thinking of setting-up an eCommerce portal, shopping cart is one thing that should never be compromised. Your shopping cart should be comprehensive and should display each and every detail very clearly. There are many platforms like Magento, Bigcommerce, which help you create the shopping cart in just few steps. Other options can be Drupal, Joomla or WordPress.

SSL Security Badge: Fraudulent transactions is the main concern of online buyers and adding the SSL certificate to your ecommerce website can add that extra safety to customer’s money. The SSL certificate enables the website to carry out transactions over http:// secure URL. If you are using PayPal or Google Checkout then you may not require this. In a nutshell the data transfer should be glitch-free.

Merchant Account: A merchant account is the one that acquires the credit card payments and deposits them in your specific accounts. Obviously, they charge a certain fee for this. Quickbooks and Costco are the two platforms through which you can set up a merchant account. But in case you are associated with CPA, you may require recommendations and can always get low rated-merchant account.

PCI Compliance: The Payment Card Industry Data Security Standard (PCI DSS) is globally entertained standard for the credit card payments and prevention of any theft and fraudulent transactions. This sets parameters for data control and security and directs the companies to be careful while processing the credit card holders’ personal details. Whether it is VISA or MasterCard, American Express or Discover JCB, the PCI compliance applies to all.

Analytics: Last but certainly not the least, you must analyze the traffic, referral stream, and customer database of your website to know whether you are on the right track or not. Google Analytics, Bing analytics and other 3rd web analytics software are really helpful to monitor such activities . Moreover the statistics like number of visits, location of viewers, goals and eCommerce funnels help improve conversions, sales and average order values (AOV) for your online eCommerce site.


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