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The world’s largest Tech Show, the Consumer Electronics Show is finally here. CES 2020 is expected to represent 170000 techies from worldwide. Last year, it was driverless cars, large screen TVs and smart homes that dominated at CES, What new tech do you think will be trending this year? Here are the absolute best and most unusual inventions from the CES 2020: 1. Virtual Visor Bosch has launched a “Virtual Visor” that tracks a driver’s eyes to shut out the sun without darkening their perspective on the rest of the road. A straightforward video screen floats over a driver’s head

As New Year is approaching, it’s a wrap from Google’s top searches for 2019. Recently, Google released its “Year in Search” for top search trends worldwide. Let us take a look for the biggest trends that saw the huge traffic over a specific period of time in 2019: Disney with its new streaming service, “Disney Plus” was the biggest trend in the United States followed by FIFA Women’s World Cup and the ICC Cricket World Cup, Avengers: Endgame, Game of Thrones, Cameron Boyce, Nipsey Hussle, Hurricane Dorian, Antonio Brown, Luke Perry, iPhone 11 and Jussie Smollet makes all the heroes

AWS re:Invent 2019 was the biggest AWS event to date with over 65,000 attendees in Las Vegas. This year’s theme was transformation and was discussed in every keynote, product workshop, and learning lab throughout the week. Re:Invent is a mega-event in which new launches, services and 2,500 educational sessions are conducted for builders, CIOs, channel and ecosystem partners, customers, and industry analysts. It is conducted every year and is full of announcements.  Being one of the most important cloud show, people around the world are eager to know about the latest and greatest announcements at this event. Many announcements were

A Guide For Getting More Patients Whether you are just starting your dental practice, or have been in practice for many years, an effective digital marketing strategy is crucial to succeed in your practice.  There are many dental marketing strategies that you can use to succeed but most of you may be wondering about where to start, which online marketing channel to use, how to measure return on investment (ROI), how to target right kind of patients, how to find the best dental marketing company, how to run a successful online dental marketing campaign, right? 92% of searchers will pick

Smart SEO strategies and strategically placed ads can bring your target audience to your website and revenue can be generated, right? But it is just half the battle. Converting the visitors of your website into leads and potential clients is the actual challenge. In 2019, E-Commerce Sales Accounted for 14.1 Percent of All Retail Sales Worldwide. (Statista) Mobile loading times are way behind the 2-second target. (Marketing Charts, Google) Mobile accounts for 72% of digital ad spend by 2019. (eMarketer) Mobile conversion rates are on the up but still in third place. (Monetate, Smart Insights) The average ROI on CRO

Monitoring ecommerce trends is a must for online retailers. You need to analyze and adopt each trend if you want to drive your ecommerce brand forward and remain ahead of the competition. Marketers’ can make their lives way easier and increase the revenue of their companies by keeping up with the latest trends. In 2020, eCommerce will account for 15% of all North American retail sales. At the same time in China, eCommerce will account for 23% of all retail trade. (Pixelproductionsinc) By the beginning of 2020, voice search will take up to 50% of search queries. (Comscore study) By

More and more customers are realizing how convenient online shopping can be. E-commerce is continuously growing and becoming ‘the preferred’ shopping platform. Digital transformation has a huge role to play in the boom of the e-commerce business. According to the statista.com, the IoT managed services market was more than 30 billion U.S. dollars worldwide, but it is expected to increase to 135 billion by 2027.  The number of mobile users worldwide is forecast to grow to 7.26 billion for 2020. The economic impact of VR/AR is forecast to amount to 29.5 billion U.S. dollars in 2020 in the high-adoption scenario.

Last year paid search marketing experts predicted that audiences and automation are the only trends that will dominate but the future holds more for pay-per-click (PPC) advertising. 49 percent of people said they click on text ads; 31 percent on Shopping ads; and 16 percent on video ads. (Search Engine Land, 2019) 63 percent of people said they’d click on a Google ad. (Search Engine Land, 2019) PPC visitors are 50 percent more likely to purchase something than organic visitors. (Unbounce) 65 percent of B2B companies have acquired a customer through LinkedIn paid ads. (HubSpot) One company increased their PPC

It is time for companies to rethink their content marketing strategy and invest in SEO as online competition is growing and new websites are being launched constantly. Nearly 50% of pages found on the first page of Google use HTTPS encryption. (Searchmetrics) By 2020, 50% of all search queries will be voice searches. (ComScore) 46% of all searches on Google are for a local business or local service. (SEO Expert Brad) Mobile accounts for 58% of all Google searches. (Hitwise) Companies who engage in blogging receive 97% more backlinks to their site. (HubSpot) 99.58% of featured snippets already rank in

Technology is transforming the future of digital marketing. Customers are getting savvy and want a personalized experience. The way brands analyze customer data and interact with their audiences has been changed through big data, artificial intelligence (AI), marketing automation, visual reality (VR), augmented reality (AR), internet of things (IoT), immersive technologies, and smart tech. Earlier, digital marketing was limited to search engine optimization (SEO), social media marketing, pay-per-click advertising PPC, and more. Modern technology is continuously evolving and with it, digital marketing is also witnessing a dramatic shift. Worldwide digital ad spend is predicted to reach over $375 billion by