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Google Ads is the right place to spend your money to reach your target audience through ads. It is a paid advertising platform that was launched as Google Adwords in October 2000 that is two years after Google.com came on the scene. It was renamed as Google Ads after some rebranding. It falls under a marketing channel – pay-per-click. The advertisers are supposed to pay per click (PPC) or per impression (CPM) on an ad. You can create an optimized ad campaign through Google Ads. If your campaign is up to the mark, it will generate more clicks which will

The era we live in gives us so many options to communicate that the day doesn’t seem too far when the option of calling using a phone is left altogether. However, the intertwining of calls with online activity – increase in direct dialing using voice assistants as well as click to call buttons for mobile search, makes it just a speculation. There are various high-stakes situations or complicated transactions in which help from human assistance becomes inevitable. In fact, talking to an agent is preferred rather than filling a web form in such circumstances. Calls are in favor of service

Paid promotion for ecommerce is a serious business and the amount spent on it every year is huge. If your potential customers are already on Amazon, it is wise to allocate resources to serving ads for them. You can make a substantial return on investment for paid advertising with the proper conversion rate on the right product. Amazon’s marketplace is profitable but it is so crowded that you have to compete with two million merchants to earn some profit. Amazon is one of the top choices of shoppers to shop and if you attract the buyers then you are going

The most effective and powerful method to connect with your customers and address their concerns is marketing. However, there is a lot to do and even understand about marketing which can make it a bit overwhelming. Nowadays websites, email newsletters, print ads, and social media are considered just basics. Marketing for financial institutions figures out who uses your financial products, what products are used and why. In short, it explores your customer base. In 2019, you have to answer to your customer’s changing needs using data-driven metrics. You have to stay relevant to appeal to new consumers and for that,

Lookalike audiences are a Facebook segmentation tool that sees your current users and finds new users whose demographics as well as interests match with your existing users. This powerful marketing tool can be used to efficiently find high-converting users. Lookalike audiences are a branch of Facebook’s custom audiences. Lookalike audiences can be created from custom audiences. These are easy to create and implement. Facebook finds new users to target in a new campaign by identifying the main similarities between members of the original custom audience. Facebook’s lookalike audiences tool is the best way to reach your target audience and it

In 2019, as announced by Magento, you can launch Google Smart Shopping campaigns within the Magento control panel. About Magento It is the number one commerce platform in the world and handles more than $100 billion in merchandise yearly. Magento offers different products and solutions personalized to fulfill the needs of businesses of any size across any industry. Magento is the solution for the ecommerce ventures who want to grow their business. Magento is an open source and offers complete flexibility. It allows you to have access to the development codes and you are free to make changes that work

The aim is to get PPC and SEO work together effectively and it does not matter if you are managing just one of the channels or both of them. However, it is not as easy as it sounds. Sharing top-performing PPC ad copy by category and using this to update meta descriptions is a typical request that is cropping up. PPC teams must share ad copy performance with their SEO counterparts and the impact here is nominal provided your meta descriptions are not awful. One of the first issues you might face is picking and prioritizing what you do when

One of the effective ways to increase conversions and connect with your target audience is to improve and enhance the content marketing tactics of your business. You have to create locally-relevant content in order to maintain business growth and profitability. Observing your interactions with customers and knowing their needs, preferences, and values are included in content localization. You can double your profits and increase your earnings year over year with content localization. Companies with localized content reach their target markets easily. Develop your content localization strategy if you want to do the same and build overall business authority on a

It is true that launching and building an ecommerce business is not easy. What you want to sell, the way you decide to source your products, set up your store and use paid advertising to get visitors to your site are few of the many steps that you have to take to encourage customers to buy items from your business. Conversion is one such imperative step that you will need as you develop your business and increase your revenue. Every e-commerce website prioritizes conversions because revenue is an essential metric for all e-commerce stores. You need to optimize the conversion

Omnichannel advertising is a familiar term nowadays. You will get a better return on investment (ROI) if you advertise through numerous channels. But choosing the channels on which you should be spending your advertising budget is the tricky part. Results are generated by almost all paid advertising channels like Instagram Ads, Facebook Ads, AdWords. The advertising departments of companies claim of being super effective. However, it is possible that the channels that worked for you last year might not work anymore as the trends in advertising change quickly. You need to keep yourself updated so that you don’t waste your