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It is a good strategy to evaluate your digital marketing business to figure out what worked and what didn’t as it will help in deciding the digital marketing plans for the future. Last year saw some major strides in the digital marketing space. Connected TV, AR advertising, visual and voice search are some of the many emerging technologies and advertising formats that will help brands thrive if they adopt them in 2019. The momentum that was generated in 2018 is accelerating in 2019 and technology keeps advancing making our digital-driven world evolve more and more. Below are the top 10

There is no business in the world that has not been directly affected by technology. Young professionals today see a different business world than their senior executives do. To make this easier to understand, consider the following: Bob is 35 years old and the manager of the sales department in his office. Bob uses computers, apps, smartphones, and software to forecast sales, track his salesforce, track business expenses and to remind him of meetings. Bob was born in 1984. In 1984, only 8% of households had a home computer. Those who did; did not have the internet, windows, or email.

Ecommerce personalization has been the trend in customer engagement for some time now. This method helps to better engage with the customers. It is highly unlikely that the consumers will remember a website that didn’t use this method at least some degree. Gartner predicts a 15% profit boost by 2020 for those who successfully handle personalization in ecommerce. The successful ecommerce stores dynamically display content and product recommendations. Essentially, it depends on browsing behavior, demographics, and psychology, and purchase history data. The term “ecommerce personalization” is well-known among online retailers. Ecommerce personalization gives you a competitive edge in this highly

Claiming and verifying your Google My Business (GMB) listing is the first and main step in any local SEO strategy. Your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings generally are more if you get on Google My Business. This listing on Google is free for qualifying local businesses. All you have to do is put information about your company including address, phone number, business hours, and types of payments accepted. Google has added some great features to Google My Business recently. Companies can use that to enhance their Google My Business listing

Key points: Migrate your site to Magento 2 for improved performance. It is fully responsive and more user-friendly. It is easier and less costly to maintain. It provides regular releases of new versions hence better functionality. It has a new backend admin panel for admin users. It offers the latest features with the more modern interface. It is the top priority of every e-commerce leader to create an unforgettable experience for users. From enhancing the page loading speed to delivering a mobile-friendly browsing experience, retailers do their best to attract customers. Due to its great compatibility and top-rated features, Magento

2019 is finally here. After a hectic and change-filled 2018, the New Year finds pay-per-click marketers facing fresh opportunities and challenges. In this article, we are going to review some of the major trends we expect to dominate paid search in 2019 and what you should be doing to follow these trends. Face The Automation If you’re searching for the biggest buzzword that you’ll hear this year, look no further. “Automation” is on the mind of every PPC specialist, but there’s no real consensus on exactly what it means for their work. For some, automation is a harbinger of doom.

Google Assistant is a virtual “helper” which is installed as an app in smartphones and connected home devices, car dashboards, smart TVs, watches, and laptops. The traditional search landscape is gradually changing with the explosion of Google Assistant. We are moving past the system of search and scroll. Instead, we have started conversing with apps, smart speakers and assistants. You can buy tickets or book a taxi and engage with Google Assistant to get things done. As a business owner can use Actions on Google to create effective conversations between users and your 3rd-party fulfillment service. This era of voice

Wondering what’s ahead for your SEO strategy in 2019? Since Google is more focused on mobile-first indexing and site speed, SEO efforts in 2019 are most likely going to be in this direction. You need to know and work out an action plan for the upcoming trends in order to achieve success. Let us explore the top 5 SEO trends for 2019: 1. Mobile-first indexing To put it briefly, mobile-first indexing means the mobile version of your page is used by Google for indexing and ranking. Your Search Console might have already notified you that Google has started the process

The process of bringing new customers or clients to your business is called customer acquisition. A sustainable acquisition strategy is important for the growth of any business. You know your company is progressing and your investors are happy if you are able to attract new customers. A sign that your products and businesses are working is to get new customers. It is important to get and retain your customers regardless of whether only a few users pay a huge amount or lots of users are visiting your platform for free. If you are ready for more customers and your team

Magento is an open source, flexible, scalable and highly feature-rich platform for ecommerce websites and mobile apps. If you are thinking to build your Magento ecommerce store or want to update your existing Magento website, be sure to create the best user experience (UX) for higher customer satisfaction and increased conversion rates. The way visitors interact with your content and a detailed analysis of your website has to be performed to improve your Magento site performance optimization. Below are the techniques that can be followed to boost your website’s CRO: Make Use of a Strong CTA A strong call to