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Magento Imagine Commerce is commencing from April 3, 2017 to April 5, 2017 at the Wynn Las Vegas. The event that was started 7 years ago with a grand vision to connect the ecommerce ecosystem internationally will be the hotbed of idea exchange and relationship building. For three consecutive days, 2,500 commerce experts including merchants, agencies, and technology providers from over 45 countries will congregate and hold strategy sessions, networking events and training/consulting sessions. It is a platform to meet influencers, establish relationships with senior executives, and merchants. Participants can drive partnerships, find out about the latest platform developments and

Magento is an open source ecommerce platform that enables highly feature-rich state of the art, scalable functionality, and flexible content management system for ecommerce websites and mobile apps. Magento provides you all the tools and features to get your business up and running online. Magento is a fully-integrated e-commerce platform featuring flexible product display options, multiple transaction options, multi-stores, marketplaces and multi-sites functionality, advanced user accounts and loyalty programs, product categorization and shopper filtering, configurable discount and promotion rules, mobile templates and more. Magento has two important editions – Magento Community and Magento Enterprise. All these editions make Magento a

Lead generation is the process of attracting and converting qualified prospects to fill your sales funnel. The most successful way to optimize your online marketing campaigns for more leads is to design an attractive landing page, create the form, provide offers and use clear calls to action (CTA). A strategic procedure is necessary for optimizing a website in order to generate leads. Marketers and web designers must concentrate on various aspects of this process from basic to complex. They must also understand the elements that transform a casual website visitor into a lead. The best way to understand how you can

Ecommerce business is showing an enormous growth in 2017. With the advancement in technology and new marketing tools like Google Shopping, Augmented Reality (AR), Artificial Intelligence (AI), Mobile Apps, promoting ad tools on various social media platforms like Facebook, YouTube & more, ecommerce has evolved considerably. Artificial intelligence (AI) is becoming popular and immensely helpful for people on an everyday basis. There has been a huge acceleration of digital assistants, for example, Amazon’s Alexa (on the Echo), Apple’s Siri, Microsoft’s Cortana, and Google’s Assistant (housed in Google Home) and people have got used to talking to machines.  Augmented Reality, on

Conversions are one of the top factors that determine the performance of an ecommerce website. Knowing how to increase conversions can prevent the risk of an ecommerce business with little sales or visitors. As a result, increase in the conversions will increase the visitors and sales of the business. So, how do we increase the conversion rate of an ecommerce website? May be it requires improvement on your landing page. Encouraging people to purchase your product after you make some improvements on the site designs, could also lead to an increase in the conversion rate. But, what are the most

Ecommerce business is growing faster than ever with the huge demand for online shopping & marketplaces. Ecommerce allows the businesses to interact and transact anytime at anyplace throughout the globe. The rise of smartphones, mobile apps, new technologies, logistics, artificial intelligence (AI), augmented reality (AR), and more innovations have given a new dimension to ecommerce. For any business (small or large), an online store has become a must have to sell products and services online. If you are involved in the ecommerce business, then it is important for you to be aware of the latest trends and stay ahead of

The development of an ecommerce website requires a lot of consideration of factors that will work as the foundation of your site. It is crucial for you to take an extra care of each and every aspect of the site, be it enhancing the user experience (UX) or boosting the performance of your site in order to create a lasting impression on the users. If you are planning to start an ecommerce website, here are the 10 tips you should really consider: 1. Mobile Friendly/Responsive Design The number of mobile users has increased considerably from last few years. According to

Customer segmentation enables the ecommerce businesses to focus on particular customers groups in an efficient manner. Customers prefer to visit those ecommerce websites that are not just interactive but also provide the best customer experience. Companies have accumulated years of data to fully understand the customers and their interaction with the brand. In order to know what people need and want from your company, you have to combine customer demographic and behavioral data with the data of customer feedback. Data is the most crucial part of online marketing and it can be simply accessed by knowing your customers on a

Multichannel marketing is the process where companies interact with customers through multiple (direct and indirect) channels with the aim of selling goods and services. Direct channels that are used by companies are physical stores, catalogs or direct mail. Indirect channels are where the companies promote themselves through websites or social media platforms.  Various methods of inbound and outbound marketing strategies are also used in multichannel marketing especially on those channels that are of the customers’ choice. Ecommerce has drastically changed the retail experience of consumers in the past 20 years, be it providing immediate availability of endless products, the facility to

Check out our latest blog post about Content Marketing Trends for 2018 Content marketing is a long-term strategy which helps to build a strong relationship with your consumers by providing them valuable content. If you want to stay ahead in the online business, then content marketing should be the technique employed by you as it can create an immense impact on the readers regarding your business. That is why as we have entered in the year 2017, content marketing has become more important than ever. However, with the advancements in technology, marketers are continually finding out different methods to develop