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Gartner announced in 2014 that mobile commerce increased by 47 percent and by the time 2017 will arrive in the United States; revenue from mobile commerce will be 50 percent of the entire digital commerce. In the year 2015-2016, online marketing companies began to understand the significance of using mobile device platforms to approach the customers and the social media platforms and also rolled out the “Buy” buttons. It is evident that customers are increasingly choosing mobile commerce to make their purchases. There has been evidence that shows mobile commerce patterns among the customers. Also, in every quarter, the rate

With the growing competition among the law firms today, it has become crucial for them to focus on internet marketing. Internet marketing for attorneys is the process of selling or promoting attorney/legal services online. Lawyers today understand that in order to build up their firm, they need to strengthen their online visibility. Below are the top attorney marketing trends that your law firm should be incorporating so that it stands apart from the race, strengthens its brand, and gains more prosperity than before. Use Effective Search Engine Optimization (SEO) Techniques Making organic SEO a significant portion of your internet marketing

Magento e-commerce platform is one of the most search-engine friendly software platforms on the internet. To improve your website traffic and visibility there are many options provided within Magento that you can implement to improve your website keyword rankings and visibility in search engines (Google, Yahoo & Bing etc.. ). We have compiled a set of easy to follow tips for optimizing Search Engine Optimization (SEO) in Magento e-commerce, to make sure customers find your store and find the right pages in your store when they are searching for items. These tips require knowledge of the Magento admin panel. Please consult with

2016 was a great year for online marketers; however, even greater things are anticipated in 2017. There are some very exciting trends that will alter the industry post their usage. Every marketing planner ought to not only plan ahead but also launch the trends before their competitors can get their hands on it. That is why, if you want to sustain in the ever increasing competition of the online marketing, it is important to consider these trends and be ready for them. Here are the top 7 online marketing trends that will dominate 2017: 1. The Rise of Augmented Reality –

There is no doubt that sharing is a huge business. According to Jeremiah Owyang and VB Profiles – a market intelligence firm partly owned by VentureBeat (VB), “currently in the sharing and collaborative economy, there exist companies of 17 billion-dollar with 60,000 workers and $15 billion in funding”. This incorporates both popular and the old eBay which was brought to life during the time when there weren’t much advancement in technology and the comparative new companies like Uber, Etsy, Chegg, WeWork, and Airbnb. Uber Uber Alles, Right? A majority of the startups today are comparatively fresh, however, in a short

The Inbound 2016 was attended by 19,000 people where Brian Halligan and Dharmesh Shah, co-founders of HubSpot shared their views regarding marketing history and its fate with the audience. Presented in this article are the things that incorporate a small interview and the essence of this presentation. Bots will be dominating the year 2017 and the same is stated by Halligan who said that in the next five years, the navigation and the current process of using apps will be changed and people will simply ask questions and talk with bots. This advanced method of usage is much easy and

People often presume an ecommerce store and an online marketplace as the same thing. Though, there are some underlying contrasts between them. Today, ecommerce is no longer a new concept in the market and it has turned into more of a requirement. The area of ecommerce has grown immensely since the time it was developed. However, today, the concept of the marketplace is flourishing in the market, too. The marketplace is an online platform where various sellers can market their products to the customers. Here are some of the most significant differences between an ecommerce website and a marketplace. Lighter

When customers visit your ecommerce website in order to shop their desired products, they may eventually add it to the cart if they find it at the reasonable cost. However, when they go to the checkout page, where the delivery and handling charges are displayed, customers start to reconsider at this point as what earlier seemed as a reasonable cost has turned costly after adding shipping. Customers either go on with the shopping notwithstanding the raised price or they simply leave their cart disappointedly and head towards another website. But there are ways through which you can impact the decision

Facebook has rolled out what it terms as Marketplace, a platform for the users to purchase, sell and find items in their locality. The marketplace will be first officially launched in the U.S., U.K., Australia, and New Zealand to the users of Facebook who are of course 18+. According to project manager, Bowen Pan, Marketplace is an evolution of an existing behavior on the social network. Already Facebook is used by 450 million people to buy and sell used goods every month, mainly through its group’s feature. But with the onset of Marketplace, it will now provide the users a

With the advancement in mobile technology, it has become essential for any ecommerce business to have a mobile presence in the market. Most of the users now search and shop products and services online through smartphones, tablets and iPhones and very few users still, prefer desktops for such purposes. In order to make the most out of budget for marketing, the brands must concentrate a notable division of work energy on consumers using mobile phones. Ecommerce companies consider it as a must have because, without a mobile marketing approach that is not tenacious, it is challenging for the companies to engage and connect with