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What Is Marketing Automation? Companies streamline their lead generation, automate, assess marketing tasks, and workflows to grow operational effectiveness and increase revenue quicker using a type of technology called marketing automation. All kinds of businesses including B2B and B2C organizations and several latest marketing methods use marketing automation software. Some of the methods can be carried out at lesser capacities without software, but technology is important with any scale and with the growing amount of channels marketers have to manage. These methods, especially, need: A central marketing database. A space having your marketing data, such as in-depth communications and activities

The impact of the pandemic has been seen across all industries. There will be a “new normal” for the economy and regarding consumer behavior for the post-COVID-19 world, which necessitates the shift in strategies. Top COVID-19 Search Trends Business models have been overturned as digital transformation has now been actualized and realized across all industries. The search landscape is also adapting with a rise in searches in some industries and the traffic has been driven online due to the shutting of physical stores. Many industries are facing some of the toughest times they have ever handled. 1. Travel One of

The pandemic is evolving and with it is an increase in orders, disruptions in supply chains, changes in customer behavior, closures of the store, and more, all of which is affecting your B2B business. Ecommerce has seen a significant impact and here we discuss the challenges of COVID-19 on B2B e-commerce, solutions as well as opportunities. Move Your Customers Online Encourage your customers to shop online to reduce physical contact and guarantee business continuity. Some customers are used to shop online but many others need a push. Let your customers know that your web store is operational online, help them

Global business has been hit hard by COVID-19 and that is going to have a cumulative effect on your digital marketing activity. Focus on the following five major areas to lessen the existing influence on your business and boost growth. 1. Re-Assess Your Channel Mix Your traffic channel mix will continue to be constant during a typical year, despite any big changes in approach or budget. But, the way traffic is hitting websites has been changed by the pandemic. Begin with analyzing your channel report and then source/medium to find any changes in where your traffic is coming from. Specific

The business situation of ecommerce has completely changed as products are being showcased by the retailers online instead of brick-and-mortar stores. Such ecommerce stores in which aesthetics and functionality merges are needed now. That is where Shopify comes in as it offers excellence and effectiveness with simplicity and rich features. What Shopify Is Great For? Products or services that require the least amount of configuration must try Shopify. Depending upon your business requirement, you can sell a single product or adopt an advanced Shopify homepage section to sell multiple products. This eventually grows your ROI and improves your business revenue.

Customers have hundreds of thousands of options available online when they look for a product they want to buy. Hence it is important to know how to set yourself apart and get your name out there in order to lead the competition. The focus of your ecommerce marketing strategies should be on getting customers who are checking products and using several outbound strategies to make customers want to find you. Below are the top 10 most essential strategies so that you can stand out. Taking even one single action is going to yield a return for years to come, which

Businesses can earn a larger portion of the expenditure of their customers by setting up efficient cross-selling and upselling methods as part of an effective B2B ecommerce site scheme. B2B companies can drive return on investment from digital commerce by using effective ecommerce methods. B2B companies need to work on their technology and business processes to flourish in the digital age. The most apparent and instant ROI driver to the effective execution of B2B Ecommerce is an enlarged part of a customer’s wallet. B2B businesses can apply B2C Ecommerce best practices and grow each customer’s total expenditure to grow the

The COVID-19 pandemic has affected countries, economies, people, and businesses worldwide with shopping being one of the most affected areas. The retail industry is bearing the brunt of this unexpected crisis and retail businesses are trying to deal with it by figuring out workable methods to ensure continuity of the business. Retail has been radically influenced due to home quarantines and shutting of stores globally leaving customers with no choice but to go for online shopping. There is a shift in shopping patterns and consumer behavior with consumers getting more and more comfortable with ecommerce as their primary shopping channel.

All kinds of businesses are profoundly impacted by the current coronavirus situation. The consequences for the global economy following the Great Financial Crisis in 2007-2008 were bad but what follows the pandemic are even worse with a brief interruption of some businesses and events slowing down for others. It is impossible to say accurately what would be the economic damage from the global COVID-19 novel coronavirus pandemic but economists widely agree it will impact the global economy very negatively. Initially, it was predicted that a global pandemic like this will make most major economies will lose a minimum of 2.4

The havoc wreaked by the COVID-19 pandemic globally has lead innovators to look for new ways to contribute to the overall response against the crisis. DIY ventilators, face masks, and face shields are created for the healthcare workforce by various universities. Some creative innovators are altering their existing products so that they can be used to deal with the challenges presented by the coronavirus. If such products are used properly they might help to avert future pandemics and transform healthcare. More Than A Clever Hand-Washing Manual A social innovation engineer in India, Kanav Kahol developed a smart mirror that can