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Ecommerce or electronic commerce is a business model that facilitates a firm or an individual to manage not just business over an electronic network such as the internet but also sell products or services and accept payment for transactions. Individuals or businesses involved in an ecommerce, b2b (business to business) or b2c (business to customers), be it buyers or sellers depend on internet-based technology in order to do their transactions via a website. It is now important for all the businesses to have an online presence and have a digital storefront to provide their services and products to the customers spread all across the globe. Ecommerce enables businesses to communicate

A vertical marketplace is an online platform where vendors sell their goods and services specific to an industry, profession, trade or a particular group of customers with specialized needs. Ecommerce giants like Amazon, Wal-Mart and eBay are struggling to keep pace with what vertical marketplaces like Uber, Odesk, Airbnb, and the likes are bringing to the fore. These ecommerce giants serve several industries and carry a plethora of products and services, which may or may not relate to a particular industry.   Vertical Marketplace Share Ecommerce businesses using vertical marketing should be able to exhibit their products and services better. A user experience

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” Jeff Bezos  Customer segmentation in the context of ecommerce marketing is the method of utilizing customer data to prepare a customer group that has shared attributes in order to customize communication to say many things in different ways. In this customized communication, people believe their requirements and interests are addressed explicitly thus, they tend to respond better and be a high value to your business. Here are some of the benefits

The paramount factors that define the performance of an ecommerce website are conversions. For conversions, ecommerce businesses need to optimize landing page of their website effectively. Also, the customers will surely be encouraged to purchase if one is able to make alterations in the designs of a website. If you’re searching for a considerable improvement in the sales of your ecommerce website, you can apply the following tips mentioned below. It is necessary to keep in mind that each of these points can perhaps only make a slight difference if you look at them singularly, but collectively these tips can

Internet marketing started in the early 90’s as simple web pages that had text-only information. It emerged into advertisements comprising of graphics, videos, and multimedia interaction with the advancement of the World Wide Web (WWW). Presently, billions of people use the internet globally and it has become an essential means of communication. As opposed to traditional media such as radio or television, everyone knows that the internet is an interactive medium where our messages and views can be personalized according to us. The Internet has also transformed the world of marketing and business in general considerably. In today’s world of

Google recently allowed Accelerated Mobile Pages (AMP) into the organic mobile search engine results. It means that mobile search users can now see mobile pages right within their search results with a little AMP lightning bolt logo next to it. AMP is an accessible open-source technology that allows pages on a site to load quickly for users on the mobile device (smartphones, tablets, iPhones). This open-source initiative is created to not just allow people to increase the speed for their mobile readership but also the user experience (UX). It will also give Google a good reason to rank your site

Google recently confirmed officially on the Google webmaster blog that they’ve begun rolling out the Penguin 4.0 real time algorithm. By real time, Google means that as soon as Google recrawls and reindexes your web pages, those signals will be instantly used in the new Penguin algorithm.  This modern variant of Penguin is the much-anticipated real-time Penguin that subtracts the long wait for online businesses to recover if they have been negatively impacted by Penguin. Compared to the old version of Penguin which several people are accustomed to, the new Penguin is the first update to it in the last two years which

Ecommerce businesses thrive on the excellent presentation and persuading power. When it comes to presenting your company’s core values to the larger audience, the most recommended mode is through strong images that depict the intent truly. Your visual marketing mix composed of images, videos and infographics should reflect your ecommerce business. An optimized image brings the best search engine traffic to your ecommerce website. It is rightly said “A picture is worth a thousand words” as images capture attention instantly. The product specification is, of course, the core requirement for the product marketing, but a compelling image of the product optimized to capture

With the development and advancement in the field of information and technology, marketers have found a new way to reach its customers, and that is through mobile phones. Mobiles have become an integral part of our daily life; most of our work is getting accomplished through the smartphones. Emails, short messaging services, apps, camera, social networking, cab booking, all these services have become extremely simple with the advancement of smartphone technology and widespread use, especially among milineals. Mobile has become a vital part of a larger group of the population; it is for this reason that advertisers feel that successful

Google is the largest search advertising platform which also supports advertising products via its Google shopping platform which formerly started as Google product listing ads (PLA). Google shopping platform helps shoppers find the products based on their keywords. Being part of the largest search engine, Google shopping has been on the top of the list in helping online retailers get a wider audience. With the introduction of Google Shopping, retailer’s products were integrated with Google search engine via shopping feeds. Advertisers list their product descriptions, images and prices with on the display page of Google search results and also via