The paramount factors that define the performance of an ecommerce website are conversions. For conversions, ecommerce businesses need to optimize landing page of their website effectively. Also, the customers will surely be encouraged to purchase if one is able to make alterations in the designs of a website.
If you’re searching for a considerable improvement in the sales of your ecommerce website, you can apply the following tips mentioned below. It is necessary to keep in mind that each of these points can perhaps only make a slight difference if you look at them singularly, but collectively these tips can be immensely powerful and really boost the sales of your website. Following are the various approaches that are intensely efficient in order to increase conversion rate:
1. Mobile-Friendly/Responsive Website
Make sure you have a user-friendly and specifically mobile-friendly website, meaning that it resizes to display uniformly and appropriately on any size browser from any device. A large portion of web traffic comes from smartphones and tablets, so Google has made this criterion directly correlated to how high your site ranks in its search engine.
2. Landing Page
If you could do one simple thing right to improve the lead generations of your efforts, it would be by adding landing pages to your website. Many companies do a mistake of sending their emails, social media and search traffic to their homepages resulting in low conversions of leads. Instead, send traffic to landing pages and you will notice a much higher conversion of leads.
3. Call-to-Action (CTA)
Call to action, we know how important these buttons are. There are standard CTAs for an ecommerce website and also some special CTAs added to it. While the standard CTAs govern the usual navigation but the special CTAs are really helpful in separating on ecommerce site from a competitor. Here you can gain more by asking your customers to bookmark you by adding a special CTA button for the same.
4. A/B Testing
One of the more effective ways to increase your website conversion rate is to test which headlines or ads actually bring in the most returns. Running an A/B testing of two campaigns can show you exactly which is more effective at bringing in your target audience. Half of your visitors will view one campaign and the other half will view the second campaign. A/B testing can be utilized with a number of different factors such as:
- Headlines
- Website Navigation
- Website Layout
- Offers
- Call To Action (CTA)
- Media Coverage
Running an A/B test allows you to compare alternatives to your website critically and analyze which options are most effective. You can run more than one A/B test at a time which can be a much more beneficial way to finalize all the details of your webpage.
5. Increasing Page Speed
Converting visitors to customers is the main sign of growth for your business. Analyze and optimize your website with PageSpeed tools to implement best web performance practices. This may lead to higher visitor engagement, retention, and conversions. People leave if your page does not load properly and if your site lags proper optimization. Tips for increasing page speed are optimizing product images, remove all dead coding, minimizing requests to the server and removing duplicate scripts.
6. Shopping Cart Abandonment
There is a fine line between customers making a confirmed purchase or leaving the site at the last payment step. The shopping behavior is thus analyzed on basis of data you collect as to what percentage of customers leave stacked carts on your site. Now you have to plan on reducing the shopping cart abandonment and you can do so by following methods like not making registration compulsory, being clear about the shipping costs, allowing social media integration and giving your customers a well informed checkout page.
How to Boost Your Ecommerce Conversion Rate – An Infographic
Infographics Source: i.marketingprofs.com
7. Offering Live Chat
Having a Live Chat tool on your ecommerce website will provide you with the fastest return on investment (ROI). For all the ecommerce businesses who aim to improve the conversions and want maximum satisfaction of a customer, Live Chat tool is a must need. It is an important and incredible tool because it assists you as well as the buyer in inquiries, upgrades, upsells, billing, delivery, returns or email capture.
8. Engage with Your Homepage
Traditionally the homepage serves the purpose of selling but nowadays online customers are immensely demanding. In order to produce larger conversions, the homepage is now a chance to engage with your visitors by simply classifying your Value Proposition.
9. Security Badges That are Strategically Placed
If you want to boost the conversion, always use a well known security badge. However, there are situations where this step has resulted into reduction of conversion. The theory is that increasing security concerns quickly or haphazardly can influence conversions. Therefore it is advised to have a good testing programme where the type, positioning and frequency of the badge can provide a certain increase.
10. Improve Site Search & Recommendation
When your customers search for your website through Google, it is highly possible that instead of loitering around operating clueless, they will need a good search experience on your site.
11. Optimize Your Category Pages
In the haste of optimizing specific product pages, optimizing category pages is usually disregarded. It is true that the system through which you exhibit and manage your category pages, such as either to list products in a grid view or a list view can wholly influence conversion rates and have a huge impact on them.
12. Highlight Your Customer Reviews
True reviews by customers on your website can help to influence the decision of potential customers too. According to one study on customer reviews “nearly three quarters of customers say that positive reviews increase their level of trust in a business.” You can also use 3rd party review system such as TrustPilot for best results.
13. Checkout Page Strategies
If the purchases by customers on your website are left at the point of checkout then there is no denying the fact that page is really in need of improvement. In order to make the exit swift and keep the customers on, streamlining the checkout process, saving shopping cart, email follow up and guest checkout are all great methods. Always make sure to make it easy and swift.
14. Time-sensitive Shipping and Free Shipping
Having a countdown to the daily delivery time cut-off can work wonders. While purchasing the products online, most of the buyers look for free shipping options. If you have a considerable shipping charges, it will turn the customers away and they will be left with a negative effect in their minds as well as on your conversion rate.
15. Keep in Touch with Responsive Emails
If you are only sending text emails, it is high time that you also start sending responsive emails. This is because of mobile technology as nearly 50% of email is opened on a mobile now. The right way to send the responsive email is by emphasizing on the size of font, copy-writing, images and your call to action.
16. Strategize Your Promotions
There is no second thought to the fact that customers love a discount and keep looking for them. It is also highly expected that they constantly stay loyal to those websites which provide heavy discounts at regular intervals of time. They can also recommend these websites to their friends and family as well. It is proved through many studies and researches that a well planned and executed promotion strategy can drastically boost the sales of your website and also help in the retention of a customer.
17. Good Navigation
Good Navigation: Use clean navigation everywhere. Main menu should be bold and must properly connect to each and every section of the site and product offerings. A good designer would spend some time getting the right way to do so, e.g. Drop down menus are the most widely used and serve the purpose efficiently and effectively. Another important way is to use Bread Crumbs which is easy to use and allow users to easily navigate through the site, especially where they landed on the site.
18. Product Images/Description/Videos
The presentation of images take a secondary position to the content description in terms of best SEO practices, yet the old adage “A picture is worth a thousand words” is equally true for an ecommerce site. To get your potential customer to your product page is half a battle done and if you are using poor resolution images or are not properly providing enough description of the product, you should get rid of this problem as soon as possible. If your choice of images and words is not good, then you will surely lose the purchase immediately. That is why good images do have a huge impact on the conversion rates. A customer on ecommerce site cannot actually touch the product, so the product images must be of high quality. You can also use videos or even panoramic images to present your customer with as real display of the product as possible.