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Google shopping (formerly known as Google Product Listing Ads or PLA) enables B2B and B2C ecommerce retailers or manufacturers to reach customers worldwide for their products from sunglasses to high end furniture. When a potential customer clicks a Google shopping ad they are directed to the product page of the advertisers ecommerce website. It’s a powerful way to drive target visitors directly to your products with a single click. Google Shopping AdWords Google shopping is the part of Google AdWords platform which allows advertising on Google search, Google Display Network and YouTube. Google shopping enables shoppers to find products easily and

Amazon is the world’s fasting growing online retailer and gives sellers an opportunity to establish an ecommerce store without a lot of investment cost. Over 30-40% of products advertised on Amazon are sold by third-party retailers, and it is a great platform to boost your online sales. So, if you’re looking to start your own business or have a unique item for sale, you can follow the below tips to make your product ready for selling and marketing on Amazon.com: Get Reviews The trend of online reviews has become quite popular, and people normally review the feedback of other customers

Google has recently completed the transition from Product Listing Ads (PLAs) to Shopping Campaigns. The concept behind this strategy is to allow merchants to bid on products rather than keywords. The approach is to target people who search for specific products rather than use generic search keywords which link to your merchandise webpage. Actually, Google provided this service through AdWords to list product prices. But since then, the company has shifted to a paid model where merchants have to pay for the listing. Google shopping also allows users to compare prices among different vendors which increase the competition for the

6th Magento Imagine conference held in Wynn Hotel – Las Vegas, was super amazing. Over 2500 merchants, developers, partners and Magento ecommerce experts from around the world were part of this biggest event.  Magento Imagine 2016 conference wrapped up in Vegas on Wednesday, April 13, 2016. Magento means a lot of diverse things for many people and they all met at Imagine 2016. Magento celebrated the creativity, variety and passion among thriving Magento global community of entrepreneurs, developers, designers, investors, intellectuals and inventors—from the trailblazing merchants who know the customer experience they want to create better than anyone, to the

Product listing is the listing of all products in a specific category within an ecommerce website and it is the best part of category pages. Whenever customers visit your website, they review the list of products first and then decide which product fits their needs in a better way. Whether it’s about style, cost, design, gender or any other unique feature of a product, you should define it in a best way possible. This helps a customer to decide easily and quickly while shopping on your website. In this post we will discuss about best practices for creating a product

The Internet of Things (IoT) is the next technology revolution which will enable physical world objects like appliances, cars, smartphones and various machines to connect to the internet and will usher an era of machine-to-machine communications (M2M) devices that will interact with human beings from a fridge ordering groceries to a industrial machine reporting a faulty part. The Internet of Things or IoT has made huge leaps and transitions that stretch far beyond simply being able to control the things around a user. The main focus of developers for IoT was to make daily tasks easier like adjusting the thermostat or

User retention is an ability of a company to successfully attract customers and keep them interested in their products enough to make a purchase. Successful customer retention will begin with the first interaction a customer has with a company or their products and services and will last until the end of the customer business relationship. This is one of the important areas that most businesses focus on. Being able to attract and convert an individual into a customer often involves a number of factors, tools and methods. These tips will help you to get a much higher and successful user

Internet advertising has become comparatively popular and Google advertising is one of the largest platforms on the internet. Google Advertising is highly scalable, which is why many businesses spend millions of dollars per year on it. There are some steps involved before creating and managing advertising campaigns. The good news for Google adverts is we have a lot of tools and functionalities that can be used to advertise our products and services over internet including ecommerce for Google shopping. Ecommerce websites can definitely increase their reach and benefit from Google shopping ads. Here you can find out how business could

A pipeline of Leads is important for any business whether its B2B or B2C. After lead generation, one must start qualifying and converting those leads into customers. This process starts with understanding the lead, segmenting it and nurturing in a sequence using marketing automation.  Marketing automation helps you better  to target your leads with relevant messages. Marketing automation platforms such as Hubspot, Infusionsoft, Marketo, Exacttarget (Salesforce Marketing Cloud) can help you convert leads into customers. Here is a list of tips to help you convert leads into potential customers using marketing automation : Sequence of Email Marketing Campaigns or Drips: Good email marketing essentially turns your leads

Advertisers today understand the power of online marketing. One of the most efficient methods of marketing is remarketing or retargeting, which refers to an intelligent way of connecting with visitors who do not make an enquiry on their first visit. Adopting the remarketing strategy means positioning targeted ads to the audience who have previously visited the website. People who do remarketing in a wrong way or consider remarketing less effective way have a very poor understanding about its powers. Platforms that offer remarketing include Google Adwords, Adroll, Perfect Audience, Bing ads, Facebook and many other 2nd tier ad platforms. Remarketing can