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Over the years, mobile shopping has become essential for consumers, as they have been progressively using it for research as well as discovery. Businesses are now striving to have a potent mobile presence. Customers using mobile have a tendency to seek sites that have quick speed and effortless usability. In order to achieve this, it’s essential to consider the context and requirements of the customers. In this article, we will help you to know the factors that make up an amazing user-friendly mobile site. 1. Enhancing Homepage and Navigation on Mobile Website Homepage page of any e-commerce website is crucial

Ecommerce marketing is constantly transforming and businesses must mold their B2B strategies in accordance with these changes. Only then will they be able to keep ahead of the increasing competition. In order to help you achieve the desired goals set by the ecommerce industry, we have made a list of top B2B ecommerce marketing tactics. So stay with us and know how to push your boundaries to attain unprecedented success. 1. Case Studies and Testimonials Build Trust B2B buyers are used to seeing ads and chaotic marketing methods every day. It is only with the right usage of credible case

San Diego Startup Week has already started and will run through Friday, June 23, 2017, in Downtown, San Diego and you can be a part of this much-awaited event that will draw various talented entrepreneurs, startups, speakers, developers, community leaders and mentors on a single platform. They will be sharing their mantras of success, exchange resources, and talk about the flourishing innovation society. Jason Calacanis, a leading Angel Investor, Serial Entrepreneur, and Radio Celebrity will be the Keynote Speaker of this year’s Startup Week. The stage has been set for bringing together the community to showcase exciting local innovation, share

Mobile app marketing is playing an essential role in the success and development of a business. Be it a startup or a big company, innovative and high performing mobile applications are being employed by marketers in every verticle. With the assistance of an effective app marketing strategy, you can feature on the top of mobile channels and platforms such as Google Play, Apple iTunes, Amazon App Store and Windows Mobile Market. You can also promote your business, reach out to your the target audience and catch their attention who are increasingly switching to mobile phones instead of computers and laptops.

Sales funnel is a set of steps intended to lead the visitors to the buying decision and are formed by online marketing assets that do the work of selling such as landing pages and email. In order for businesses to know the ways with which the funnel can be developed, they require a number of skills, strategic knowledge being the most prized. It will help in enhancing revenue as well. Businesses ought to have the skills to design their webpages so that they are able to convert maximum visitors. Sales copywriting can also be used to persuade visitors to take

Email marketing and Key Performance Indicators (KPIs) are crucial in current times to establish relationships with customers by directly communicating with them. KPIs are metrics employed to assess business performance and plays a vital role in attaining organizational aims. It also assists in knowing the measure of success a particular email marketing campaign achieved. You will definitely agree with the key statistics told in this article that can be employed to make powerful emails campaigns. Whether it is the open rate, click through rate, bounce rate or conversions, be ready to set your targets according to these factors to attain

Google IO 2017 has brought forth the company’s future designs for Android, Google Assistant, Google Home, virtual reality, and much more. Google has very clearly talked about its ongoing endeavors and things that they have planned for the future. The announcements made this year are bound to influence the manner in which developers and consumers communicate with Google products on a daily basis. Here are all the major announcements from Google IO: 1. Android O Google announced new features in Android O for developers by controlling background apps, limiting location use and WIFI scanning to help prolong the battery life.

Magento is the most powerful, robust, flexible, scalable, free and 100% open source ecommerce platform. Being named as the leader of all ecommerce platforms by Gartner, Magento powers you amazing omnichannel experience by selling on Mobile, in-store, on a plane or anywhere around the globe. Magento has one of the largest communities of developers and users who constantly keep the tool updated. There are thousands of Magento themes & extensions available ranging from analytics, ERP, reporting, Payment gateways to name a few. Magento has cutting edge features including product tagging and multi-address shipping. It is able to support multi-site/multi-stores/marketplaces. Shopify

Design and development play a crucial role in the success of an ecommerce website. It is estimated that by the end of this year ecommerce sales will reach over $434 in the United States. With each passing day, innumerable ecommerce websites are being launched worldwide. In this highly competitive world, it becomes hard to be in the race if businesses are not aware of the right strategies and plans. That is why we have presented below a thorough guide that can assist you in designing and developing your ecommerce sites. Multi Product Sites VS Single Product Sites The primary decision while

Conversion is the main element that defines the performance of an ecommerce website thus it is essential to devise methods through which businesses can enhance their conversions. Ecommerce businesses ought to keep an eye on the ruling conversion trends as they play an essential role in getting quality traffic, boosting the sales and keeping the businesses ahead of the competitors. Here are the top 2017 ecommerce conversion trends that will help you immensely: 1. On-Site Search Optimization In order to enhance the conversion rate of your website, it is important to have an effective site search. “An internal study by