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Google kicked off their much awaited 3 days annual I/O developer conference today at the Shoreline Amphitheater, Mountain View, San Fransisco CA. CEO Sundar Pichai took the stage for the keynote followed by a developer keynote. The other events will be running for 3 days until May 19, 2017, with surprising news and anticipated announcements. We have sought out the sure things and analyzed the wild speculations in an attempt to foretell what to expect from I/O this year! CEO Sundar Pichai – Keynote Speaker at IO 2017 Google Assistant, Home, and Artificial Intelligence (AI) It is widely agreed that

Internet Retailer Conference and Exhibition (IRCE) has become one of the most sought after events in the e-commerce industry. With the constant developments in ecommerce, IRCE has been presenting the businesses with a unique industry experience with the company of prominent experts and solution providers from past 13 years. It will take place in the world-class city of Chicago from June 6-9 at McCormick Place West. The event will be hosted in an unparalleled 250,000+ square foot exhibit hall where 200+ master industry speakers are going to share high-value and inspiring conference content that will talk about brand-new solutions and

Marketing in today’s challenging environment takes a creative, forward-thinking approach towards the understanding of business-to-business (B2B) ecommerce strategies. Often businesses lack the experience to pull it off thus ending up lagging behind the competition. Presented here are the ways through which you can put yourself on the right track in B2B ecommerce marketing. Let’s start by looking at a key factor of B2B success; 1. Agility in an Omni-Channel World An Agile approach is likely to be the best option for you in this Omni-Channel world. An Omni-Channel world means that you are dealing with a range of options for

Customer experience (CX) is going to be the focal point of ecommerce businesses this year. If ecommerce businesses (small or large) do not focus on customer experience, they are bound to loose as much as 23 percent of their annual online revenues. It is not an understatement that customer experience is soon going to come along with price and product as a vital brand differentiator. “Gartner data states that around 42% of CEOs believe that enhanced CX can be a crucial factor in driving more traffic. On the other hand, for 80% of B2B customers, CX is a key element that influences

The latest Google Fred update has turned the attention of entire SEO industry as it is going to penalize content driven sites that are flooded with ads and use the driving ad revenue that ends up troubling the users while they are seeing the content. Overall, it targets the low-value content sites with backlinks that are inconsequential and spammy. The purpose of Google Fred update is to aim more of the link quality aspects of the overall algorithm. The content of any website that only focuses on creating backlinks will fall down in SERPs. Continuing with its tradition of using

Shopify is an ecommerce platform that has everything you need to sell online, on social media, or in person. Small business and large corporations who are planning to start an ecommerce store prefer Shopify because of its effective properties and user-friendliness. It provides all sorts of ecommerce solutions that are required while setting up a store as well as while selling goods and services on it.  Shopify also complements its services with its real fast response times and a cutting-edge infrastructure. Shopify is immensely helpful in organizing products and customizing storefront. It has a number of positive features such as

Digital marketing employs various methods and strategies to sell goods and services online. Considering its constantly changing nature, it becomes important for brands to plan ahead, anticipate modifications, and adopt the latest trends before their opponents do. 2017 is going to be a year where the social and digital marketing horizons will expand with the advancements in artificial intelligence, niche curation of content, social media’s potency and many more essential aspects will influence the world of digital marketing. Presented here is the state of digital marketing in 2017: 1. New Products Roll in From the Brand Revolution As we progress

White label ecommerce marketplace lets the businesses make their own personalized store in a considerably less time and money as it would take to build one from scratch. Anyone can start an online store and this has completely transformed the traditional business scenario. White Label marketplace enables the ecommerce businesses to not just concentrate on building and selling their goods or services but also simplifying the conversion path for their customers. White label does a considerable part of the SEO work itself, thus providing businesses ample time to channelize their concentration on other vital aspects of their business. Customers are

Magento is a leading open source and fully integrated ecommerce platform for online shopping websites and mobile apps. It provides powerful and flexible features including excellent user interface, analytics and reporting capabilities, shopping cart, SEO-friendliness, multi-stores and multi-sites functionality and innovative online marketing techniques. Two of its essential editions are Magento Community and Magento Enterprise. The latest version – Magento 2 can help the businesses get the higher ranking, SEO support, better security and bug fixes.Created to render optimal performance and be entirely scalable, Magento presents all the features that are necessary to start an online business. It has become so

PPC advertising, like the dynamic world of the Internet, is constantly transforming. In 2017, PPC is altering at an accelerated speed as it has gained access to various latest features and ad formats from Google AdWords, Bing Ads, Facebook, and other social media networks. With more features aimed at providing better audience targeting to reach customers at the right moment of their journey, here is the list of most significant trends in PPC for 2017. Please contact our PPC Agency in San Diego or call us now at 619-567-9322 for a FREE consultation. 1. You Will See Increased Personal Targeting