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Google Remarketing is a form of online advertising that enables advertisers to show their ads to users who have already visited their website or used their app while browsing the internet.  Google AdWords remarketing is conducted through the Google Display Network. There are various ways to reach out to your target audience through AdWords remarketing campaign over networks and platforms like Gmail, YouTube, Apps, Display network and Remarketing Search Listing Ads. Let us see how to set up remarketing campaigns on these platforms, while keeping in mind that it would be easy to do so on some of the platforms

Social media has become one of the most popular platforms these days. People from different age groups seem to use social media networks like Facebook, Twitter, Instagram, Pinterest, Google Plus, LinkedIn, YouTube and more as major modes of communication. Studies have shown that 90% people read consumer reviews on social media before proceeding to make a purchase. Social media platforms have become the most favored places for the advertisers to market their products or services. But how an ecommerce business ensures a higher ROI (Return on Investment) from the investments on the social media? What is ROI? ROI is “a

Ecommerce is evolving faster than ever with the rise of mobile commerce or mcommerce. It is now an essential requirement for any business to have an online presence and digital store front to offer their services and products to their customers spread all across the globe. Myriad views have been expressed by online marketing experts on the future of Ecommerce. There has been talk of brick and mortar spaces in retail being reduced to just ‘showrooms’ and that mobile commerce would be the key to success. You have probably taken a close look at Google Shopping by now. There are just sponsored

Getting customers to your ecommerce website is extremely important if you want your business to survive. Without people buying from you, you can’t expect your profit margins to grow! There are many ways in which you can boost your client base for your ecommerce website and here are a few ways: Get a Web Address That Makes Sense It is very important that you have a website name that makes sense and a URL that is not too complicated to remember. People who can visit a website faster will be more prone to visit it and buy there more often.

Growth Driven Design or GDD is a totally new method by which you can transform the way you redesign your websites. It simply converts into money as well as time saved for your business! With GDD you can avoid going through a total redesign of your site ever again. It can be done bit by bit, making huge advances supported by metrics to help convert your visitors into customers. GDD is the latest vibrant marketing approach. GDD, unlike customary web design is powerful, evolutionary, and employed based on actual response and user data and is principally valuable for ecommerce businesses’

Conversion Rate Optimization (CRO) is the technique of creating an experience for a website or landing page visitor with an idea of increasing conversion of visitors into customers.  Most of the traffic to your ecommerce website may not convert into customers including buy your products, sign ups, download your info or call your company. For converting online traffic into customers require conversion optimization tools & techniques including landing page optimization, A/B testing and a comprehensive online marketing strategy to target your audience. In order to increase conversion rate, one must tweak, modify and test the way your web pages look,

Facebook Audience Insights as defined by Facebook itself is “a new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more”. To put it in a layman’s language, it is a tool which helps advertisers to know the details about the audience they wish to target for promoting their products. Apart from helping you in knowing the details of the target audience, this tool also helps in knowing your audience, even without posting advertisements for them. This data helps you in building strong buyer personas, uncovering gems for competitive

Ecommerce success primarily means having a thriving platform for selling products and services online. This, however, comes with a lot of efforts which includes running the right type of business and having a great website or online store with appropriate user friendly features and staying focused on your products. Starting an ecommerce business does not just mean having an ecommerce website. You need to grow your business online, sell products or services and build up trust among customers. Understand Your Type of Business You need to understand the type of business that you want to run- one that suits your

Ecommerce businesses have become increasingly competitive, with online stores websites constantly coming up with new ways to acquire costumers. There are various important ecommerce strategies which need to be followed to get more loyal customers. Ecommerce retention being the one because the focus is on retention marketing and as the words suggests, it helps to retain customers. Ecommerce businesses (from small stores to large industries) began adopting customer retention strategies which simply prevents the customers from going to the other brands/sites and retaining them through customer loyalty programs or other initiatives. Customer relationships are important, the stronger the bonds, the

Let us first understand ecommerce SEO. Ecommerce is to conduct commercial transactions of business electronically, over the internet. SEO or search engine optimization is a process by which the visible prominence of a website is naturally enhanced in ‘searches’ on search engines. Thus, this ecommerce SEO checklist puts forward pertinent questions you should ask yourself to improve your website’s ranking on search engines. It goes without saying that it is extremely difficult to conduct ecommerce business and prosper without appropriate SEO. Ecommerce SEO has become so competitive that it is a very complex and challenging task to employ. On one