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Check out our latest blog post on Google IO Conference 2017 Highlights and Key Announcements. Google’s product mix involves so many diverse technologies, from robotics to Product Listing Ads to their ever-ubiquitous search and of course YouTube. At their recent Google I/O conference, they announced their new Internet of Things (IoT) operating system, Brillo, and a new common language for connected devices called Weave. Brillo is designed to run on connected devices that have low memory and small processors. Brillo helps in controlling and storage of data collected by device sensors. Weave, a common protocol for developers was launched to make possible for

Our case study today case study features a new website launch for Source Capital, a direct hard money lender that utilizes its own investor capital and is licensed and insured in Arizona, California, Minnesota and Oregon. They have funded over $140M hard money loans to hundreds of satisfied borrowers, brokers and real estate professionals. Source Capital Funding Inc, is “A+” rated with the Better Business Bureau (BBB) and is a five-star reviewed lender on Google, Yelp, Yahoo! and Bing. PROS also used integrated video marketing to help them get more exposure online. Source Capital Funding – Hard Money Loan Web/Mobile

Mobile commerce and ecommerce are growing and growing, and checkout pages are one of the most critical components of these businesses — they can really help you catch the wave of this mobile business boom. It must ensure the customer is comfortable, trust your website to make sure the checkout is smooth and easy. The ease of use on checkout page is the most crucial part of the transaction that will build a positive mindset towards your website and boost your conversion. According to surveys based on research from Google, Yahoo! & Bing, 65% of shopping carts are abandoned at checkout

Google Analytics is the most widely used web analytics service on the Internet. Google Analytics has been integrated with Google AdWords and now users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include lead generation, sales, viewing a specific page, or downloading a particular file. Google Analytics’ approach is to show high-level dashboards for the casual user and more in-depth data for further analysis. Google Analytics enables you to increase organic traffic using search engine optimization (SEO) queries & landing page reports. Here is a step by step guide explaining how to improve your internet marketing with Google Analytics: 1. SEO

Instagram is an online photo-sharing & video-sharing social networking platform that enables its users to take pictures and videos, and share them on a variety of websites like Facebook, Twitter, Flickr and Tumblr for social media marketing purposes. Its unique feature is that it confines images to a square shape, similar to Polaroid images and Kodak Instamatic, with 4:3 aspect ratio usually used by mobile device cameras. Besides, users can also apply digital filters to their photos. Instagram included video sharing in June 2013 thereby allowing its users to record and share videos with a maximum duration of 15 seconds. Over

Mobile devices are driving more consumers to research and buy products and services online and in-store also. You can measure your store visits in Google AdWords but it is only available in the United States, Australia and Canada. Google searches now take place more on mobile devices (including smartphones, iPhones, iPads or more) than desktops. Google says, “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”. Google is planning to launch it in 10 more countries for thousands of advertisers very soon.  Google is the #1 search engine used by people

Online business requires you to develop and design a user friendly website. Once it’s done, you need to figure out ways through search engine optimization (SEO), content marketing, social media marketing, PPC & email marketing to drive customers to your website. Online business not only starts with marketing, but must be carried over throughout the sales process, execution and support of the products and services as well. Here are some quick and affordable ways to grow your business online: 1) Manage Your Social Media – Facebook, Twitter, YouTube, Pinterest etc: Did you know that as of January 2014, 74% of

An internet marketing funnel is an online marketing technique used to generate new leads for business. It helps in enhancing sales and establishing a loyal relationship with the consumer. Some online marketers believe that internet marketing funnel starts at a landing page or sales page of a particular website. However, that is not entirely true as it actually starts with content creation and sharing on various platforms. The shape of a marketing funnel is like an upside down pyramid. Top position is reserved for lead potential customers, the middle is for call to action (mentioning services, sign up and contact us

Drones are on the news everywhere from military operations to commercial uses. They are impacting our personal and commercial aspects of everyday life. From the hobbyist that tinkers with flying one around his neighborhood to the supercharged 4K live video streaming commercial drone, drones come in all shapes and sizes. Much of the credit goes to military use and research on Unmanned Aerial Vehicles (UAVs) and Remote Piloted Vehicles (RPVs) that led to the evolution of drones for civilian use. An Unmanned aerial vehicle (UAV) is a sort of flying machine which has no onboard passengers or crew. UAVs incorporate