Blog

The generation of the digital marketer has arrived. The best chief marketing officers (CMOs) are power users of software as a service (SaaS) platforms that enable them to automate, get real time analytics and make decisions based on intelligent dashboards known as marketing automation. Marketing Automation is defined as the technology that allows companies, big or small, to streamline and automate their marketing tasks and measure workflows to increase their operational efficiency and boost revenues.  SaaS marketing automation platforms include Marketo, Eloqua, Hubspot, SugarCRM(with customization), Zoho and Salesforce power users. The use of predictive analytics, Big Data and NLP algorithms (Natural Language

Ecommerce means selling products and services online which is a rapidly growing with the rise of smartphones and tablets. We have presented some tips for starting, managing and launching an ecommerce business and website online below: Branding:  What is your brand identity? What are your products & services? Who is your target audience? What is unique about shopping on your website? All these elements including brand’s name, logo, communication style and other visual elements define your brand identity. These can be created with the help of marketing consultant. Design: The first and foremost need is to have a website. How it looks,

Digital marketing strategy is one of the most important aspects of ecommerce and can be defined as implementation of methods for marketing your business or website online. Digital marketing involves various tactics including Search Engine Optimization (SEO), Social Media Marketing (SMM), Press Releases (PR), Search Engine Marketing (SEM) and content marketing to get traffic, convert into customers and finally engage them. Digital Marketing and Online Advertising can be a daunting task for any ecommerce website. The Marketing Director, owner or a team, more often than not, may be given the task of managing more than one marketing channels at one

Ecommerce websites can surely get extra benefits by adding a blog. Nevertheless, before you add a blog to your website, many things need to be thought of carefully. Magento is an open source e-commerce platform that enables highly feature rich state of the arts, scalable, functionality, and flexible content management system to e-commerce websites. Below are some of the most important benefits of a blog for an ecommerce website that will provide a clear picture. Better Communication with Customers: Your blog is a platform for you to reach out to your customers. It facilitates a healthy interaction between customer and vendor. This is

We’re hosting an exclusive Google event on May 21st, and you’re invited to join us. It’s a great opportunity to learn from Google experts about how to grow your business. We’ll provide refreshments, all we need is your company. Please RSVP by May 20, 2014. We’d love for you to come learn with us. Sincerely, Deepak Wadhwani When : Wednesday, May 21st, 11am to 12pm PST Where : PROS, 350 10th ave 10th Floor, San Diego, CA 92101 RSVP :  Call 6195679322 or email me by 05-20- 2014 Here are the speakers at the event: Arjan Dijk VP, Global Small

Ecommerce site search technology has been utilized by the most successful global ecommerce companies like Amazon, eBay, buy.com and Staples for over a decade. They realize the importance of site search and its ability to engage tens of millions of users. Site search is the preferred tool used by visitors to find products & their information, subscriptions, FAQ, content, customer support and store locations, if any. Top rated ecommerce websites continuously innovate their  search technology to improve their website user interface & user experience (UI/UX) and promote their products relevance at the same time. It does not matter how big or small  your

If you are thinking, how important can words be to increase traffic to your website, think again. Words that you use in your content or whatever you write go a long way to determine how much social media traffic you will be receiving. Take Facebook as an example. If you want more people to be engaged in your posts then use words like “when,” “tell us,” and “discounts.” These words will help you get more traffic and hence, more likes and shares to your site. But if you use words like “promotion,” or “contest”, the effect will be just the opposite.

Google has the largest share of global internet search with over 80% of searches worldwide. If you want your website to get rank higher and optimize it for organic search web traffic,  a deep understanding of Google and  evolutionary changes to its search algorithm is critical. Google’s Hummingbird, Panda and Penguin updates to its algorithm has given SEO experts all over the world many a sleepless nights affecting ranking based on 200 on-page and off-page SEO factors. But What is an Algorithm? In common terms an Algorithm is a set of rules that a program must follow in its execution. In