Blog

How to setup Google Shopping Product Listing Ads for your Ecommerce website

October 8, 2014

Most ecommerce retailers realize the importance of search engines in acquiring customers for their business. The products sold online are searched by users and the keywords they enter are matched with the product information. Google shopping ads formerly known as Google Product Listing Ads (PLA) are one of the most important ways for ecommerce websites to get more customers and sell more products. Google Shopping enables an ecommerce store to directly list their inventory in the form of a product feed, which is shown on the Google homepage. Its not just better visibility with Google Shopping ads but you also achieve higher

How to Get Customers to Trust Your Ecommerce Business?

September 26, 2014

Like respect, trust is something you have to earn. Trust is even more important if money is involved. In case you just launched your ecommerce website, you might resonate with the challenges of gaining trust of your customers. This is one factor that can convert your hesitant yet potential customer to a buyer. But how to get customers trust you, the answer lies here. It is helpful to discover ways to get customers to trust your ecommerce business. There are many ways and chances to gain the trust of your visitors and potential buyers. In order to become a trustworthy

Top SEO factors for Magento ecommerce websites

September 23, 2014

The Magento ecommerce website platform is one of the most flexible, robust and scalable to launch a professional online shop. Magento provides you all the tools and features to get your business up and running online. Running your ecommerce website on Magento is just the very first step towards a profitable e-store. You also need search engine optimization, which is really important for an online shopping site since SEO will bring targeted visitors to your website. SEO factors are extremely important to understand as they govern the success of businesses online. On-Page SEO factors that will keep your Magento e-store

9 Tips for Maximizing Mobile eCommerce Sales

September 17, 2014

Mobile website visitor penetration is increasing exponentially with the rise of faster chips and features on smartphones and tablets. The two most widely used websites and/or apps by mobile users are social media and ecommerce. Most of leading ecommerce website brands like Amazon, Ebay, Zappos, Best Buy, Nordstrom, Macys and others have a mobile responsive website as well as application for Google Android & Apple iphone iOS mobile platforms. These ecommerce brands push offers and notify potential customers about their deals and products which encourages them to shop on their websites from anywhere they might be. We have compiled 9 important tips

How to Start a Business Selling Your Products or Services Online

September 12, 2014

There are some important guidelines before starting a business online to sell your products or services on the internet. Here is a step by step guide for you to ensure your business is successful online: 1) Find a Niche That You are Familiar With: Find a niche that is something which relates to your passion & experience. Conduct in-depth market research to fill a void that is based on your niche. Online marketing is the best option which includes Google insights, trends, forums and Facebook. It is crucial to do competitive analysis & research to get a better understanding of

Rise of Ecommerce & Mobile Commerce

September 4, 2014

Ecommerce is evolving faster than ever with the rise of mobile commerce or m-commerce. With the advancement of technology, consumers now prefer to shop via tablets & smartphones because of new sophisticated mobile apps that enable them easy online shopping experience. Here are some of the facts about rise of e-commerce & m-commerce: 1) Global E-commerce sales to reach $1.2 trillion this year: It is now an essential requirement for any business to have an online presence and digital store front to offer their services and products to their customers spread all across the globe. E-commerce enables businesses to communicate and

5 Simple Ways to Grow Your eCommerce Business in 2014

August 27, 2014

The marketplace in 2014 is not a physical one — not only are many transactions conducted online, but also many consumers experience the entire process from the first encounter to the actual sale entirely via the web. Due to the ever-present flux of the market, pervasive Internet time, and the availability of constant commerce, the latest trends for ecommerce are evolving. Make the upgrade along with the market and keep up with the conversation by minding your online presence, social media strategies, and product image. The latest trends in eCommerce are based on two basic principles: Internet time and likability.

Mobile Marketing Strategies for Ecommerce Websites

August 26, 2014

According to CNN, Mobile devices are now accounting for almost 55 percent of nationwide internet usage in January of this year. The amount of users on smartphones and tablets continues to skyrocket, marketers can no longer think of targeting mobile as secondary to desktop digital media strategies. First and foremost, the website must be mobile and tablet friendly, in other words, responsive to all types and form factors for all kinds of devices including iPads, iPhones, Android smartphones and tablets with optimized user interface and user experience. A website which is not mobile friendly can not only damage a company’s

10 Mistakes Ecommerce Startup Entrepreneurs Should Avoid

August 21, 2014

Ecommerce is now a must for any business to have an online presence with an ecommerce store front to offer their services and products to the customers all across the globe as well as locally. As we continuously tend to rely on internet technology, entrepreneurs are focusing more & more on their digital front store to reach potential customers whenever and where ever including their computer, tablet or smartphone . 10 mistakes Ecommerce Startup Entrepreneurs Should Avoid : 1) Putting Features Above Strategy: Creating a unique and feature rich website is not all about strategy. You need to think out

Retargeting as Part of an Integrated Marketing Strategy

August 14, 2014

Retargeting is one of the most effective online marketing methods for serving ads based on prior engagement. It helps large & small scale eCommerce companies advertise to website visitors who leave without a conversion. This accounts for about 98% of online visitors. Retargeting (or remarketing) ads will give them a chance to return and convert into customers. Retargeting can be effective for both B2C (business to consumer) and B2B (business to business) websites. Ecommerce companies can get the advantage of retargeting by bringing back bounced traffic and online shoppers who have discarded their carts. B2B companies are able to achieve their goals